VEGAS INC Magazine - Latest Las Vegas business news, features and commentaries about gaming, tourism, real estate and more
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OCTOBER 8, 2012 / YOUR BUSINESS-TO-BUSINESS WEEKLY SPECIAL FOCUS NETWORKING AND CLIENT RELATIONS This month, VEGAS INC examines the art of building and maintaining business relationships. TRANSLATION C FOUND IN How to pick the right translator or interpreter for your company's needs By Tovin Lapan staff writer manufacturer. onsider the case of the Canadian company translating baby formula labels into French. ¶ "They mistranslated the instructions in such a way that the mixture would cause illness or even death in babies," said Jiri Stejskal, spokesman for the American Translators Association. "That was caught in time luckily, but it wasn't good for the It cost millions of dollars." ¶ Then there was the time New York City pharmacies mis- translated prescription labels into Spanish. The doses on countless bottles were wrong. ¶ And the sign for a 100-year anniversary that instead of "100 años" (100 years) read "100 anos" (100 anuses). ¶ A bad translation can be horrible for a business. It can endanger customers, lead to lawsuits and create a public relations nightmare. ¶ A good translation, on other hand, can open up avenues to new markets and cli- entele and help a company establish strong relationships with non-English speakers. ¶ So how do you prevent the latter and try to ensure the former? ISTOCKPHOTO.COM/PHOTO ILLUSTRATION SEE TRANSLATIONS, PAGE 14 WHY GAMING COMPANIES REGULARLY SHARE EXECS By Steve Green senior staff writer E xecutive hiring in the gaming in- dustry can resemble a game of musical chairs, though notable exceptions show there's always room for newcomers. For the most part, executives seem to move seamlessly to new companies and casinos as situations arise where their knowledge of gaming's unique practic- es and regulations can be tapped. They typically move under the con- fines of an honor code that requires them to leave behind their former em- ployer's confidential information, most notably their lists of high rollers. The code is always backed up by confiden- tiality agreements, and in some cases, by non-compete and non-solicitation agreements, preventing departing ex- ecutives from immediately recruiting employees from their old company. "When we bring people on, it's their knowledge that's relevant," said Tom SEE GAMING, PAGE 16 INSIDE TODAY DOWNTOWN DRAMA | P.5 Zip line owner worries Fremont Street Experience will take over his business EXAMINING AB273 | P. 9 State Supreme Court hears arguments in mortgage default collections case THE LIST | P. 22 Specialty care hospitals, by revenue 4755 DEAN MARTIN DRIVE LAS VEGAS, NV 89103