The Inlander

August 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. INL ANDER T H E Stay engaged. Find solutions. Move forward. Better ad service, special sections, and refers IMPROVING PRINT: PAGE 6 INLAND AND SNPA JOINT ANNUAL MEETING SEPTEMBER 10-12, 2017 | COLORADO SPRINGS Building Your Future FAMILY OWNERS CONFERENCE FAMILIES TALKIN' 'BOUT THEIR G-G-G-GENERATION The kids are taking over one of the most popular sessions at the Family Owners & Next Generation Leadership Conference. W h e n f a m i l y ow n e r s g a t h e r a t T h e Broadmoor in Colorado Springs Sept. 8 and 9, the Our Stories: Lessons From Member Media Organizations session will be led by three Gen Xers who have taken leadership positions at their families' media companies. The three—Emily Walsh of Sarasota, Fla.- based Observer Media Group, Brian Jarvis of NCWV Media in Clarksburg, W.Va., and Virginia L. Cowenhoven of The Bakersfield Californian—will tell the origin story of their companies, and talk about their business models and their views on moving forward in this media environment. They promise to be interesting stories, indeed. NCWV Media, for instance, was created in 2012 when Brian Jarvis and his wife, Rachel, bought The Exponent Telegram in Clarksburg from the Highland family. But Jarvis' roots in newspaper go back much deeper. Through the 1990s his father, Cecil Jarvis, began acquiring shares in the Telegram from family members until he had amassed a stake of about 30% at his death. The younger Jarvis couple bought those shares and the remaining stake from the Highlands. Since 2012, NCWV has grown through acqui- sition—purchasing a shopper, a niche sports weekly, a community weekly and a statewide business publication—and by creating three weeklies and a monthly magazine. Like much bigger corporate publishers, NCWV has centralized copy editing, graphics and printing. And it has also steadily diversified its revenue stream by, among other things, acquiring a gas and oil servicing company that plugs old oil and gas wells. The couple now also own an energy drilling company that operates about 300 wells in West Virginia. Emily Walsh has a somewhat similar story to tell. Observer Media Group was founded in 1995 when her parents, Matt and Lisa Walsh, bought the Longboat Observer from its founder. But FAMILY, CONTINUED ON PAGE 9 JOINT ANNUAL MEETING PRESENTERS INNOVATORS HEAD THE LINEUP IN COLORADO SPRINGS BY MARK FITZGERALD Jim McKelvey, who co-founded Square around a device that made possible credit card payments with mobile devices, and Jeremy Gilbert, a key figure in The Washington Post's transformation to a digital business model widely admired in the industry, headline a strong joint Annual Meeting program that includes many real-life examples of innovation that are paying off in new revenue generation. This first-ever joint Annual Meeting of Inland and the Southern Newspaper Publishers Association September 10-12 in Colorado Springs comes at new revenue generation from many different directions: Through brand enhancements, digital services strat- egies, audience development in print as well as digital, newsroom structure and rigorous benchmarking. One especially interesting presentation should be McKelvey's. He will reveal details of building an outside- the-box solution to the problem that has bedeviled news- papers from the beginning of the digital era: How to get paid for content that gets posted on the internet. Code-named The McKelvey Project, the as yet- unbuilt micropayment method is intended to transform the way content creators of all types—from news- papers to Hollywood to television—get paid. McKelvey is coming to the Annual Meeting with a special offer for attendees: Sign up at no cost for the project, and be considered an initial partner, receiving 100% of all revenue for content paid for through the new method. Similarly, in his presentation, Jeremy Gilbert, The Post's director of strategic initiatives, will lay out the specifics of how he creates innovative storytelling strategies that leverage the many platforms available to the newspapers that maintain journalistic integrity while attracting advertiser revenue. For the complete joint Annual Meeting program and bios of all presenters, see pages 10 through 12. Jim McKelvey, shown here with the Square mobile payment device, will discuss his proposal for a new system of getting paid for digital content at the joint Inland/SNPA Annual Meeting September 11. Inland honors Franklin, McGrew At the joint Annual Meeting, Inland will honor Director Ted McGrew (top) of Southern Lithoplate with the Ray Carlsen Distinguished Service Award and Association Past Presi- dent Doug Franklin (below) with the Ralph D. Casey/Minnesota Award. See their stories, pages 4 and 5. AUGUST 2017 VOL. 31, NO. 8 PHOTO BY DAWN MAJORS/P-D.

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