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SANTA CRUZ SENTINEL SATURDAY, JULY 22, 2017 WHARF TO WHARF 5 "Once we made it an exclusive event, the demand skyrocketed," he said. Entries sold out faster and faster each year and that rate continues to gain speed. Organizers are even considering a group registration option. Each year, people call the office months before the registration time asking how a family of seven can register for the race. "There's been so many people that have called about that. We have almost every state covered in terms of people coming to our event," he said. McConville admits it's not a fully flushed out idea yet but knows it will be one of the bigger talking points come 2018. Though there are 16,000 spots in the race, it's surprising how quickly they fill up. While race officials can simply throw open the digital doors for registration each year to let racers duke it out for slots, McConville wants to keep it local. "The way I like to approach it: Let's keep finding new ways to allow new people a fair chance to register," he said. CoNtINUED froM 4

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