The Inlander

July 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

Issue link:

Contents of this Issue


Page 0 of 15

Mailed from Sterling, Ill. Inform Post Office if it arrives after July 15 JULY 2017 VOL. 31, NO. 7 INL ANDER T H E Stay engaged. Find solutions. Move forward. Steamboat Pilot ventures into 360 video DIGITAL VIDEO: PAGE7 MEASUREING UP RAMPING UP EASE OF USE, PUBLISHER BENCHMARKS JUST GOT EVEN BETTER BY MARK FITZGERALD Major enhancements are coming to Publisher Benchmarks that dramatically reduce the time and effort required to enter data—while providing the compar- isons, metrics and performance insights that makes the strategic tool vital to media organizations. Publisher Benchmarks was launched by Inland and Mather Economics LLC four years ago, offering a web-based financial and operational benchmarking tool for newspaper and media executives at all levels of management. The service allows users to see strengths and chal- lenge areas at a glance, and gauge perfor- mance from top-level views to deeper dives into comparables within their orga- nization. The service also allows users to compare themselves against their peers, s o r t e d by c o m p a n y s i z e, r e g i o n , ownership type, business model and much more. "We've learned that some users have struggled with compiling the information that is fed into the benchmarks database," said Tom Slaughter, executive director of Inland. "We recognize that is a major challenge and we wanted to do all we could to ease that process, and to encourage participation in the service." With these changes, Publisher Bench- marks retains its flexible comparability options that media organizations find vital—all accessible 24/7 from a dash- board—but in a way that now offers enormous time-savings on data inputs from the organizations. "We've been working with the Mather team over the last several months to lessen the challenge of data submission," Slaughter said. "We've found an approach that dramatically reduces that burden." Mather and Inland learned that by asking for just 45 data points they could populate virtually all of those metrics that users normally view on the site. Going forward, Publisher Benchmarks participants will need to submit just those 45 data items quarterly—instead of the more than 330 data points that have been required in the current submission form. "We have demonstrated the service to several power users and the feedback from them was encouraging," Slaughter "Overall this is tighter and better. I feel like I can 'see' everything I need and not get lost in the details." -- SANDUSKY NEWS GROUP PRESIDENT AND COO DOUG PHARES BENCHMARKS, CONTINUED ON PAGE 3 JOINT INLAND, SNPA ANNUAL MEETING SETS A NEW STANDARD FOR MEDIA GATHERINGS BY MARK FITZGERALD Fittingly, a session on wielding benchmarking for strategic initiatives and revenue growth is the latest addition to the already strong initial program for the joint Annual Meeting of Inland and the Southern Newspaper Publishers Asso- ciation. Fittingly, because this f irst-ever joint meeting—with the Colorado Press Association as a co-sponsor (see sidebar, page 4)—is raising the bar for association Annual Meetings. "All the elements of this Annual Meeting—the strong program Inland and SNPA have created, the great number of industry solutions providers it has attracted, and the wide networking pros- pects it will afford—promise to ensure attendees will come away ready to build their future of growth, right away," said Inland Executive Director Tom Slaughter. The just-added benchmarking session reflects the quality of presenters throughout the program who will share their experiences, case studies, best practices—and real-life successes. Included in the panel is Doug Phares, the Sandusky News Group president and COO who is among the most savvy users of the Publisher Are your front pages Inland contest winners? This and three other front pages of The Villages (Fla.) Daily Sun took first place in their circula- tion division in last year's Newsroom Contests. This year's contest, plus the now-separate News Photo Contest, have a deadline of Aug. 7. Entry information starts on page 12. ANNUAL, CONTINUED ON PAGE 4 INLAND AND SNPA JOINT ANNUAL MEETING SEPTEMBER 10-12, 2017 | COLORADO SPRINGS Building Your Future

Articles in this issue

Archives of this issue

view archives of The Inlander - July 2017