The Inlander

June 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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JUNE 2017 • INLANDPRESS.ORG • THE INLANDER PAGE 3 DAILY HERALD PARENT EXPANDS ITS CUSTOM PUBLISHING BUSINESS Paddock Publications, publisher of the Daily Herald in suburban Chicago, has purchased a Spokane, Wash.-based publisher of chamber of commerce publications. The purchase of Lawton Publishing was made by Paddock subsidiary Town Square Publications, which provides custom publishing for chambers in Illinois, California and Texas. Lawton Publishing does business with chambers in the West and Pacific Northwest. Daily Herald Chairman, Publisher and CEO Doug Ray said in the flagship paper that the Lawton Publishing acquisition was part of a strategic plan to diversify Paddock Publications' revenue streams. "The decision to expand into the nondaily newspaper business nearly 10 years ago has proved to be an excellent one," Ray said. "Combined with the strength of the Daily Herald brand in print and digitally, events, other specialty products and commercial printing, Paddock continues to be a more diversified company, helping to sustain a brighter future for the company and its employees." MINNEAPOLIS WEEKLY CHANGES HANDS The Lakes Area Review in New London, Minn., has new owners. Ted and Kari Jo Almen, owners of the Village Ink of Kerkhoven, Minn., bought the 6,500 free-distribution weekly from Kim and Michael Hawkenson. While operating under various names, the Review has roots that go back to the late 1800s when New London was served by the New London Times, and the town of Spicer by the Green Lake Breeze. The Almens' Village Ink also publishes the Kerkhoven Banner, the Clara City Herald and the Raymond-Prinsburg News. Ted Almen is a third generation publisher and their daughter, Jordan, recently joined the business to become the fourth generation of Almens to be involved in journalism. Julie Bergman of WB Grimes and Company represented the Hawkensons in the sale of their newspaper. There are no changes in personnel planned with this acquisition. NEWS TRIBUNE LAUNCHES TWO WEEKLIES FOR DULUTH The Duluth News Tribune is launching two hyperlocal weeklies for the east and west sides of the Minnesota city. T h e We s t e r n We e k l y a n d Eastern Observer launched June 8 with a Thursday publication schedule. "There are stories out there that aren't being told by any publication right now," Ne ws Tribune Publisher Neal Ronquist said in an article in the paper by Brooks Johnson. "This is more targeted, more specific coverage of neighbor- hoods. It's really getting into almost street-by- street coverage." As a result of the rollout of the two weeklies, the Duluth Budgeteer, which Forum bought in 2006, will become a shopper delivered to News Tribune non-subscribers. Subscriptions to the weeklies will be $36 per year with single-copy cover price of $1. The News Tribune noted that the associated website for the two newspapers will not have any news content, only subscription and contact information. "We strongly feel that our jour- nalism needs to be supported financially—that quality journalism comes at a price," Ronquist said. "It is provided by well- trained, well-educated men and women, and there's a value to that." Teri Cadeau, who had been a reporter for the Budgeteer, was named editor of the Western Weekly. The News Tribune's news clerk, Elly Power, was appointed editor of the Eastern Observer. A NOTE ON OUR APPEARANCE You may notice that this month's Inlander has a slightly different look. That is because, working with the team at the Pioneer News Group page design team in Bozeman, Montana, we undertook an update to your association newspaper. We especially appreciate the support from Pioneer CEO Mike Gugliotto; Nick Ehli, mana ging editor at the Bo z eman Dail y Chronicle; and Rebecca Nor man, layout designer, at the Daily Chronicle design desk. Findings from our just-completed 2017 Member Survey reinforce the value our members place in the Inlander, both its print and e-edition formats. The Inlander consis- tently ranks above all other communication vehicles by survey respondents. We hope this redesign fur ther strengthens the value members place in the publication. ApprAisAls Brokering newspapers Magazines • Shoppers Book Publishing Discover the current value of your publishing entity! Confidential Customized • Comprehensive ExpErt Court Valuation WitnEss Testimony • Depositions • Declarations follow us at Custom Brokering For Media Organizations • Print & Digital Media Valuations & Business Plans • Book Publishing, Video, Film, Direct, Interactive, • B2B, Listing & Database Valuations KaMen & Co. GrouP ServiCeS (516) 379-2797 626 rXr Plaza, uniondale, nY 11556 Proud to be the expert media financial valuation resource for FORBES 400 list of America's Richest People 2016 and 2015 A A A A 303-791-3301 | | Helping Businesses Achieve Greatness Helping Businesses Achieve Greatness ® AccountScout Anywhere... - Ad Schedules - Receivables - Billing INLAND PARTNERS WITH MATHER ECONOMICS TO DELIVER 2017 SYMPOSIUM ON SMART AUDIENCE MANAGEMENT Mather Economics LLC and Inland are part- nering to deliver The Mather Symposium on smart audience management. The Mather Symposium, Oct. 10-12 at the Ritz-Carlton, Buckhead in Atlanta, will combine the strengths of Inland's traditional circulation management conferences with the special pricing expertise and best practices that Mather and its newspaper clients bring to the table. While the program is still being developed, expect a focus on strate gies to increase audience revenue, lower customer churn and achieving higher and more profitable long- term engagement. Like the annual symposia Mather has presented in the past, this program will also include case studies from other industries that are using data in ways newspapers can adapt for success. And now that many newspapers have nearly a decade of experience with digital subscrip- tions, the program will look at how revenue strategies are changing along with the tech- nologies to build this audience. The role of content in acquiring and retaining audience will also be an important topic of discussion and case studies at The Mather Symposium. More infor mation about T he Mather Symposium program and registration will be posted at

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