The Inlander

June 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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INLAND'S NEWEST MEMBER BLACK PRESS PUBLICATIONS EPITOMIZE COMMUNITY MEDIA Black Press President and CEO Rick O'Connor portrays the Victoria, British Columbia-based company this way: "We describe ourselves as being in the community media business." It's a modest description for a media company that has grown from a single British Columbia weekly that Chairman David Black bought from his father in 1975 to the largest private newspaper publisher in Canada, with U.S. properties in Hawaii, Ohio and Washington state. Black Press publications vary from an every other week publishing schedule to full 7-day dailies. The company has a robust offering of digital media. It has a commercial publishing company in Alberta, and publishes magazines—more than a dozen in Hawaii alone. Black Press is majority-owned by David Black, with Torstar, publisher of the Toronto Star, owning a 20% stake. Two of Black Press' U.S. newspapers—the Akron Beacon Journal and the Honolulu Star-Advertiser—are longtime Inland Press Association members. Earlier this year, the entire company joined Inland. "We just kind of felt that Inland's approach to its association work was a little bit more in keeping with our type of newspapers," O'Connor said. Black Press newspapers work close to their communities, he said. Management is decentralized, with individuals responsible for managing each of its six clusters of newspapers and associated properties. "We don't have a corporate structure," O'Connor said. "We want to make decisions that are really reflective of the community's needs." From the first British Columbia weekly, David Black grew its Canadian cluster, SEPTEMBER 10-12 IN COLORADO SPRINGS 'BUILDING YOUR FUTURE' AT FIRST-EVER JOINT ANNUAL MEETING By MARK FITZGERALD When Inland and the Southern Newspaper Publisher Association hold their first-ever joint Annual Meeting in September, everything will revolve around "Building Your Future" for member newspapers and organizations. The Rocky Mountains setting for the joint Annual Meeting in Colorado Springs is an appropriate metaphor for a newspaper industry that at times faces a steep climb—but with the prospect of stunning vistas and room to grow in the future. Several of the sessions, in fact, e x p l i c i t l y e c h o t h e m e e t i n g ' s, "Building" theme as some of the industry's top figures examine the role of structure in achieving success. For example, in the session How to Build and Maintain Your Sales Team, Maroon Ventures Managing Partner Charity Huff will showcase the structures and sales strategies that produce a productive sales team and culture, maintain a healthy pipeline of qualified sales professionals—and reach new customers with compelling marketing tactics designed to make them loyal customers to a newspaper brand. The goal is to show the ways a skilled sales manager can achieve and sustain a competitive edge over the growing number of competitors for local SMB dollars. Similarly, at the session entitled The Future of Newsrooms: When Change is Not Enough, Bill Church, senior vice president of news for Gate- House Media, will lead a deep dive into how newsrooms must be organized—or more correctly, re-organized—to meet the challenges of the digital age. His presentation takes its starting point from American Society of News Editor surveys showing that despite shrinking staffs, the percentage of supervisors and the overall makeup of newsrooms has changed remarkably little. Church's presentation will look at why newspapers need to rethink the way their newsrooms are organized, how to reset newsroom priorities to match resources, and what metrics to consider for changing newsroom staffing. Like many of the presenters at the 2017 Annual Convention, Church brings real-life experience to bear on his analysis of newsroom structure. Before taking his present position, he was executive editor of the Sarasota (Fla.) Herald-Tribune and Southeast regional editor for GateHouse. During his time at the Herald- Tribune, the paper won the 2016 Pulitzer Prize for Investigative Reporting for a project reported in collaboration with the Tampa Bay Times. The complete program continues on page 14. JUNE 2017 VOL. 31, NO. 6 INL ANDER T H E Stay engaged. Find solutions. Move forward. Google Certifications free for Inland member newspaper staffs PARTNERSHIP WITH ADCELLERANT: PAGE 9 A beer pairing for a 150th anniversary To celebrate the 150 th anniversary of the Star Tribune, the Minneapolis brewery Fulton Brewing Co. launched a limited edition of its EXTRA! EXTRA! American Pale Ale. "For a century and a half, the Star Tribune has been rec- ognized for its award-winning journalism," said Steve Yaeger, vice president and chief marketing officer of Star Tribune Media Co., "But while some awards gather dust in a display case, thanks to our friends at Fulton, we now have an honor we can enjoy with our readers, advertisers, employees, and supporters as the summer kicks off. We raise our glasses to the Star Tribune family and the talented people at Fulton Brewing for bringing an 'Extra! Extra!' level of fun to our an- niversary." EXTRA! EXTRA! American Pale Ale, described by Fulton as "a pleasantly crisp and aromatic pale ale with notes of citrus and tropical fruit," went on sale at the brewery's taproom on May 25, the exact 150 th anniversary of the Strib, and will be available throughout Minnesota until supplies run out. CREDIT: FULTON BREWING O'Connor BLACK, CONTINUED ON PAGE 9

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