Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/82774
Indiana The Volume 77, Issue 19 • September 13, 2012 Teaching lessons educate on voting their parents' footsteps, they may not walk into the voting booth. The Indiana Civic Health If Indiana youth follow in Index, funded in part by the HSPA Foundation, showed the state ranked 48th in voter turnout among citizens in 2010. But educators, schools and the media can prepare and encourage the next generation in civic involvement. To that end, the HSPA Foundation will make avail- able "Voting! Make informed choices," a more than 100-page teaching guide that provides ways for teachers to use the newspaper to increase stu- dents' knowledge of the elec- tion process. Foundation Director Karen T. Braeckel approached the Indiana Newspaper in Education Foundation and the Indiana State Reading Association for funding to pro- vide the teaching guide free to See VOTING, Page 4 Publisher Published alternate Thursdays AUGMENTED REALITY APP: TRY IT WITH THIS IMAGE Do you know...? New date for circulation event What: Best Practices in Circulation When: Thursday, Sept. 20 Where: The Indianapolis Star's Pulliam Production Center Please note: Date changed due to speaker's availability. Information: www.HSPA foundation.org/events Use the above image to see how aug mented reality technology works. Search "HTlivepage" in the AppStore or Google Play and download it to your smartphone or tablet. Open the app and aim your device's camera at the image. Tap once to focus the camera; tap the playing video twice to go full screen. Herald-Times takes tech leap T news papers to launch an aug- mented reality app. The Schurz Communications paper debuted it Aug. 27. The app con- he Herald-Times (Bloom- ington) became among the first U.S. nects readers to digital media using images print- ed in the newspaper. Readers can see video and The HSPA Foundation will make avail able a voting curriculum for Indiana teachers to use in the classroom. other multimedia elements after hovering their smartphones or tablets over images in print and Mayer Maloney Sign up for fun at Ad Conference What: Don't Stop Believin': A Totally Awesome '80s Advertising Conference When: Friday, Sept. 28 Where: Indianapolis Marriott North tapping the screen. The technology is similar to QR code, only no special marks are needed for the image on the news- paper page to launch interactive features on a mobile device. Developed by Aurasma, a sub- sidiary of Hewlett-Packard, HTlivepage allows readers to interact with their newspapers in revolutionary ways, Publisher Mayer Maloney said. "It's gee-whiz technology that really broadens and deepens the print experience and allows readers to turn photos into videos See APP, Page 2 Registration: Visit www.HSPAfoundation.org/ events or return registration form newspapers received by mail Deadline: Register by Sept. 21. Information: www.HSPA foundation.org/events Upsell festival ads for more revenue What: Papers keep a higher percentage of revenue for upselling festival ads into HSPA's 2x2 and 2x4 statewide advertising network Get Out the Vote ads promote discussion T Day. Publishers and ad directors can visit he HSPA Foundation's Get Out the Vote print advertising cam- paign continues through Election www.HSPAfoundation.org/voteads to download a series of quarter-page ads and a half-page ad encouraging readers to register, vote and talk to their friends about doing the same. The first set of ads encouraging regis- tering should run until the Oct. 9 voter registration deadline. The second set will carry the same state website information – www.indianavoters.com – for finding one's polling place. Those ads can run through Nov. 6. ested in an ad campaign encouraging voting after last year's Indiana Civic Health Index showed Hoosiers ranked 48th in voter turnout in 2010. Studies show newspaper readers The HSPA Foundation became inter- vote. A Pew Research Center study in 2008 found that of those surveyed in Indiana who got their news daily from newspapers, 80 percent voted. So the tagline in the ads – "Pass it on" – encourages newspapers readers to persuade their family and friends to get involved in the democratic process and vote. For more information on the ad cam- paign or to download them, visit www. HSPAfoundation.org/voteads. Right: A series of print ads from the HSPA Foundation encourages readers to talk to others about voting. How much: Papers keep 25 percent of the sale rather than the normal 15 percent – that's $225 for 2x2s and $450 for 2x4s. Information: Shawn Goldsby, sgoldsby@hspa.com Save the date for Annual Meetings Mark your calendar for the HSPA & HSPA Foundation Annual Meetings on Thurs day and Friday, Feb. 78, at the Hyatt Regency in Indianapolis. Program details will be announced in the coming weeks.