Negocios Now

2016 Latinos 40 Under 40 - Chicago Area

Negocios Now is the Hispanic Business Publication in Chicago with National Distribution

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www.negociosnow.com February 2017 37 President, Rodriguez Montoya Communications LLC and creator, Yogolandia Yogurt and Botana Bar Eve Rodriguez Montoya is the founder and president of Rodri- guez Montoya Communications LLC, a firm established to assist clients looking to expand their brand, product, mission or ser- vice in the Latino market. One of her key clients is her family's business, the Dulcelandia Candy Store brand, where she serves as vice president of branding. One of Rodriguez Montoya's most recent efforts was to ex- pand the Dulcelandia Candy Store brand, a long-standing family-owned Latino market staple, by creating a new line of frozen yogurt and establishing Yogolandia Yogurt and Botana Bar inside of Dulcelandia in Chicago's Little Village neigh- borhood. The new brand ini- tiative, off to an impressive start by any standards, offers unique flavors known as Yogo, frozen yogurt with a Mexican Twist. Rodriguez Montoya has more than fifteen years of ex- perience in communications and public affairs work for the public and private sectors. She has worked directly for two mayoral administrations in Chicago, most recently as de- puty press secretary for Mayor Rahm Emanuel, and she has worked for five City of Chicago Commissioners as well as ma- jor corporate and private sec- tor companies in New York City and Chicago. Rodriguez Montoya earned a Master of Arts in Public Policy and Administration from Nor- thwestern University and a Ba- chelor of Arts in Journalism and Public Relations from Columbia College Chicago. Eve Rodriguez Montoya, 36 A communications pro with a sweet tooth "L ead with your heart, inspire with your words and set an example with your actions." AlbA SAnchez, Wuhu Group

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