NewsBeat

February 2017 NewsBeat 5 publishers, editors, and general managers — at dailies, public radio stations, alternative weeklies, TV outlets and emerging digital startups — assert such values, what work will they point to, each week or each day, that fulfills that promise? Those news organizations — The New York Times, The Washington Post, The New Yorker, Vanity Fair, The Atlantic, Mother Jones, The Guardian — that have seen a boom in subscription sales have done just that. They've done the visible work, and readers have responded. This is the outline of the new social contract I urged last week. A contract is, by its nature, transactional. Journalists, and those who pay them, must make a new bargain, a new offer to their readers and communities — and then make good on it. I wonder how many of the 3 million or so people marching on Saturday — and of all those lighting up the lines of Congress this week — subscribe to a newspaper. I bet you many of them did once but no longer do. They probably didn't find those papers politically objectionable, but instead would more likely cite a worse fault for media: blandness and incompleteness. Readers do expect coverage of the day, and those that don't provide it don't deserve reader support. (Consider, for instance, the 22 percent of U.S. dailies that didn't feel the mass protest of millions deserved play on their front pages.) This is the new virtuous circle that must be spun, and quickly: Readers hold news media accountable for covering the news, and news media hold the power centers of their nation, states, and communities accountable for their actions. Spin the wheel faster, and more money will fall out, paying more and more journalists to do their jobs. Call it a pipe dream if you wish; I call it a necessity. At this point, it seems clear that without reader revenue, we're likely to see a robust local press continue to wither away toward extinction. 2017 witnesses a convergence of severe financial pressures and intense press demonization, led by the new president. In a nation in which the press and broadcasters represent a thin line between partisan propaganda and citizen-readers, the time for action — new action — is now. Press critic Jay Rosen's brutal realism — "Winter is coming: Prospects for the American press under Trump" — seems more prescient each day as working journalists are charged with felonies, multiple federal agencies are gagged, and the "alternative fact" war with the press looks to be an enduring affair. Comparisons to press crackdowns from Turkey to Venezuela to Russia, seemingly unimaginable six months ago, demand reading. What might this new asserted social contract look like? I hope to be building it throughout the year — and your submissions are highly valued — but let's start with five points of the moment: Project strength, not weakness. When the bear appears in the wilderness, you don't curl up in a ball; you make yourself seem as large as you can. The press needs to do that. In addition, subscribers are more willing to pay for strength — that day-after-day demonstration of news values — than to weak appeals for support. Assert the strength of the news product — and how your subscription can make it stronger. Wishful thinking also won't work. Earlier this week, some journalists noted how new White House spokesman Sean Spicer behaved on Monday as compared to Saturday, saying the shift might herald the long-awaited political pivot. Journalists who make too much of kinder words here and there and don't stay focused on actions will be run over. Wesley Morris, The New York Times critic-at-large, deftly dissected a cousin of this wishful thinking ("Politics' newest empty gesture, the disavowal"), appropriately decrying "political language used in such a bloodless, begrudging way that it's borderline dangerous." Remedy news overload. Even before the raft of Trump initiatives launched this week, the infinity of news has weighed heavily on readers' minds, with the smartphone an accomplice. Now that overload can lead to a political overwhelming. As Callum Borchers outlined in The Washington Post recently: "The news overload is enough to make you want to throw your hands up — or, perhaps, use them to reach for a cold beverage and a remote control, with which you can escape the transition tornado by tuning in to back-to-back NFL playoff doubleheaders on Saturday and Sunday. This is a near-perfect situation for Donald Trump." We know solutions for overtaxed readers, in an age of digital and social news bounty: editing. That's why newsletters have proven so valuable as a new news marketing tool. But news companies of all kinds can go farther. How about organizing Trump's tweets into tables, searchable by date and topic, with the fact check alongside it, rather than only writing one fact- checked story after another, which for readers tend to disappear into the ether? Various kinds of scorecards — we've seen beginning indications of them here and there — can help readers make sense of the change- in-policy chaos and change-in-law confusion that is yet to come. Tame transience by creating permanent searchable records, new variations on the old Times Topics pages and their cousins of an earlier generation. Show, don't tell, impact. The real-life implications for Americans, given the spate of policy/law changes, looks like it is going to be profound. Especially at the local level (where, let's remember, everyone lives), health care, environmental, education, and criminal justice impacts should be quite reportable. This week, via NPR's All Things Considered, I heard the kind of report we need. NPR, in partnership with Phoenix's KJZZ and Kaiser Health News, produced "Arizona Children Could Lose Health Coverage Under Obamacare Repeal." In less than four minutes, it made human impacts clear. Create an Ignorance Index. We've all seen them, those stories — now multiplied by the fake-news feeding frenzy — of how many Americans believe "facts" that simply aren't true, like "vaccines have been shown to cause autism" or "President Obama was born in Kenya." How about publishers — again, nationally and locally — creating with polling partners a series of Ignorance Indexes, tracking over time how much community/nation ignorance has increased or decreased? We'd hope — one of our fundamental values, right? — that as a learning species and nation, we could all agree that facts are important. Does that sound elitist or partisan, you know, asserting that facts are important? Forget the noise. If factuality is one of those core values, double-down on it. And have some fun with it. Maybe show the comparative results of two groups: subscribers and non-subscribers. Identify allies. Given the events of the day, would-be allies of the press are popping out of the woodwork. Meryl Streep's Golden Globe call-out for the Committee to Protect Journalists (now even more necessary, as six journalists have been charged with felonies related to Inauguration Day violence) boosted CPJ donations 140 times normal. John Oliver's summer appeal to support journalism clearly spurred some rush of subscription sign-ups. Publishers — who must earn support they receive — must ask who are the social influencers, local or national, who will get people to open their wallets, given the new realization that paying for news makes a difference? The sprouts of a real reader revenue revolution must be nurtured.

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