Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/76909
Indiana The Volume 77, Issue 16 • August 2, 2012 Publisher Published alternate Thursdays Don't miss free sales training M for free online sales training offered this year through a pilot partnership between the HSPA Foundation and AdMall. Of those registered, 16 completed ore than 80 advertising staff members from 40 member newspapers have registered bers, the INAEA board selected AdMall's Media $ales Basics pro gram. "The project grew out of a need to certification with Media $ales Basics. The Indiana Newspaper Advertis ing Executives Association reviewed several programs and even discussed developing a custom statewide pack age, Foundation Director Karen T. Braeckel said. After months of test ing various options with staff mem train new sales representatives year round, not just at our annual confer ence," Braeckel said. "We wanted something that publishers and ad directors could turn to any time they made a new hire." Registration for the free training continues through Dec. 31 at www.mediasalesbasics.com. The program provides targeted training for advertising sales profes sionals, said Denise Gibson, sales development manager with AdMall, a division of Westerville, Ohiobased Sales Development Services. "The program helps new account executives gain the foundational knowledge needed to sell in today's marketplace," Gibson said. "It allows them to be the sales team that advertisers want to buy from." The program works for veterans as well. and Kokomo Tribune required the online sessions as part of their ongo ing advertising training, said The Pharos Tribune (Logansport) See TRAINING, Page 4 Do you know...? Circulation Conference What: Best Practices in Circulation When: Friday, Sept. 21 Where: The Indianapolis Star's Pulliam Production Center INTERNS SHOW OFF MULTIMEDIA SKILLS Registration: Visit www.HSPAfoundation.org/ events or return registration form newspapers received by mail Deadline: Sign up by Aug. 24 at a reduced rate. Final deadline is Sept. 14. Information: www.HSPA foundation.org/events Advertising Conference What: Don't Stop Believin': A Totally Awesome '80s Advertising Conference When: Friday, Sept. 28 Where: Indianapolis Marriott North Summer lovin' it The HSPA Foundation's 2012 Eugene S. Pulliam interns told stories about their experiences and presented multimedia packages to the Foundation board of direc- tors July 27 in Indianapolis. Top: Chet Strange, a senior at IU, talked about being knock down by the spray of a fire hose while working as a photographer for The Indianapolis Star. His gear survived. Right: Jillian McCarter, a senior at Butler, worked as a reporter for the Evansville Courier & Press. Registration: Visit www.HSPAfoundation.org/ events or return registration form newspapers received by mail Deadline: Sign up by Aug. 31 at a reduced rate. Final deadline is Sept. 21. Information: www.HSPA foundation.org/events Festival ads promotion HSPA studies member requirements The Membership Committee of HSPA's board of directors continues to explore the possibility of increas ing membership opportunities not available for some publications and news entities. Only paidcirculation newspapers with periodical permits issued by the U.S. Postal Service currently are eligible for a business membership in HSPA. Committee member Shannon Williams, publisher of The Indianapolis Recorder, and HSPA Executive Director and General Counsel Steve Key met July 18 with Celeste Colvitto, owner of The Bright Beacon; Jim Poyser, editor of NUVO (Indianapolis); and David McChesney of 1UP! Software. The discussion focused on the ben not eligible for HSPA membership as publications, although Colvitto and Poyser are associate members and 1UP is a sustaining member. The July meeting determined this efits that free or online publications would gain from a business member ship and what benefits HSPA might gain. The Beacon, NUVO, and 1UP are list of potential benefits for free pub lications as HSPA members: • Status or credibility through rec ognition as an association member • Greater chance for exposure to advertising opportunities • Legal advice See MEMBER, Page 4 What: Papers keep a higher percentage of revenue for upselling festival ads into HSPA's 2x2 and 2x4 state- wide advertising network How much: Papers keep 25 percent of the sale rather than the normal 15 percent – that's $225 for 2x2s and $450 for 2x4s. Information: Shawn Goldsby, (317) 803-4772 or sgoldsby@hspa.com