The Indiana Publisher

Indiana The Volume 77, Issue 15 • July 19, 2012 Publisher Published alternate Thursdays TRENDING NOW: CENTRAL LAYOUT DESKS Register now for circulation training PHOTOS BY HOME NEWS ENTERPRISES Home News Enterprises staff members conduct the first budget meeting as a consolidated design desk at the offices of The Republic (Columbus). Home News went live with a central design center for two of its newspapers in June. Efficiency by design Communication key to making it work, editors say W mer, it joined the growing ranks of news groups looking for more efficient ways to produce print products. Home News paginates two of its papers, The Republic (Columbus) and the Daily Journal (Franklin), at a central desk in Columbus. The design staff there will take hen Home News Enter- prises shifted to a cen- tral design desk this sum- on HNE's Seymour Tribune in August and, later, the Brown County Democrat. Newspapers get savings in time Home News Enterprises employees Jeff Decker, left, and Jess Huffman work on a newspaper page. Copy editing is handled by individual HNE papers before wdesigners start their work. editors who use the approach. Copy editing happens on site and costs with a single layout staff. Frequent communication and local copy editing make the system suc- cessful, said Indiana newspaper for the Munster newspaper. "We believe strongly you need at the five Lee Enterprises news- papers designed at The Times of Northwest Indiana's central desk, said Bill Nangle, executive editor people on the scene to read stories who know names and locations," Nangle said. "Someone in a central See Design, Page 3 training event will learn 25 ideas to grow volume or revenue. The Indiana Circulation Executive Association and the HSPA Foundation partner to offer "Best Practices in Circulation" on Friday, Sept. 21, at The Indianapolis Star's Pulliam Production Center. Steve Wagenlander, one of the industry's top circulation speakers & NAA's 2010 Circulation Executive of the Year, will present the day-long, highly interactive workshop that covers methods to increase revenue, grow audience, explore delivery partnerships and improve customer service. Both ICEA and the HSPA Foundation will support the training financially, allowing the organiza- tions to offer the session at the low early-bird rate of $15 (including lunch) for those who register by Aug. 24. Attendees at a fall circulation at www.HSPAfoundation.org/events or via hard copy through a brochure member newspapers received. Many circulators in Indiana will remember Wagenlander, currently director of audience development for The Post and Courier in Charleston, S.C. Registration is available online in 2001, he worked in the circulation department at The Indianapolis Star and at the Lexington (Ky.) Before moving to Charle ston in See Circulation, Page 2 Circulation Conference What: Best Practices in Circulation When: Friday, Sept. 21 Where: The Indianapolis Star's Pulliam Production Center Registration: Sign up online at www.HSPAfoundation.org/events or via registration brochures newspapers received by mail Information: www.HSPAfoundation. org/events awesome '80s concept at the 2012 Advertising Conference. Don't Stop Believin' is the Get Into the Groove for the theme for the event Friday, Sept. 28, at the Indianapolis Marriott North. The Indiana Newspaper Advertising Executives Association & the HSPA Foundation will sponsor the event again this year. Two experienced trainers Admit it – You hum along to those catchy '80s classics Advertising Conference What: Don't Stop Believin': A Totally Awesome '80s Advertising Conference When: Friday, Sept. 28 Where: Indianapolis Marriott North sales staff and designers. Kevin Slimp, director of will present sessions for man- agers, new sales reps, veteran the internationally recog- nized Institute of Newspaper Technology, and Tim Smith Registration: Available online at www.HSPAfoundation.org/ events or via registration brochures newspapers received by mail Information: www.HSPA foundation.org/events of Tim Smith Consulting in Allentown, Pa., will offer information advertising departments can implement immediately. managers – "How Changes at the Times-Picayune Ruined My Memorial Day Vacation." He'll tell the real story of a.m. session for advertising Slimp begins with a 10 the move in New Orleans and what's happened as a result of one company's decision to convert newspapers to digital publications. Following this, Slimp will give quick and easy ideas to increase revenue on newspa- per websites. agers lunch eon, and Pamela Lego, Mid west Advertising Placements director, will review the benefits of the association's advertising arm. New sales reps will learn HSPA will sponsor a man- about time- and territory- management skills, goal- setting, prospecting, and sales by numbers in a session that includes lunch. Afternoon registration begins at 12:30, and sessions See '80s, Page 2

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