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Red Bluff Daily News - Women In business - Wednesday, October 26, 2016 - 15 Some experts call it the flex economy, but it is also known as the gig, online, or on-de- mand economy, with some even referring to it as the Uberization of work. Whatever name you prefer, this trend represents a significant shi in the labor mar- ket, as more workers take on contract and freelance work, rather than traditional em- ployee positions. Some of this shi is fueled by the app-based tech- nology that powers companies like Uber and Airbnb. But even traditional companies are using more contract workers as they seek to save direct labor costs and focus more on their core competencies. What do today's workers have to say about it? A survey conducted by Express Employment Profes- sionals shows the con- cept is gaining a lot of interest: 40 percent said they want to be an in- dependent contractor, but don't know where to start; 16 percent are currently taking steps to become an inde- pendent contractor; 14 percent said the in- dependent contractor lifestyle doesn't appeal to them; 13 percent don't want to leave the stability of a full-time job and 9 percent are currently working as an independent contrac- tor. Implications for em- ployers Today's businesses can expect that this trend will continue to grow. In fact, a Deloitte survey found that 42 percent of executives expect to increase the use of contingent work- ers in the next three to five years. What will tomorrow's businesses look like? Some experts point to tech giant Apple as a striking example of what is possible. Apple actually employs fewer than 10 percent of the million-plus workers who make and sell its products, according to a New York Times article. However experts warn that this scale may not be feasible in all in- dustries. In particular, companies must make sure they can keep con- tract or freelance work- ers up to speed on the compliance and train- ing that are integral for the business. As far as age, early reports showed Millen- nials as most likely to embrace the contractor work-style, because they value jobs that work around their lifestyle, rather than vice versa. However, an Inc. article revealed that Baby Boomers are also cutting the cord from traditional employ- ment. In fact, research has found that about 18 percent of gig or on-de- mand workers are 55 or older. Win-win Contract workers have been a solid re- source for many com- panies since the 1970s. is work opportunity also offers the flexibility many of today's work- ers require. It is a win- ning solution for Mil- lennials who want to spend more time with their children, for any- one caring for elderly family members or for those enjoying semi-re- tirement by working on an as needed basis. As the labor market continues to shi in response to this new trend, employers and employees will need to decide how they'll respond. For some employers, moving to a workforce made up of more contract and in- dependent workers will be the answer. Workers will need to consider all their options, weigh the benefits of working in the gig-economy against the drawbacks and decide if pursuing independent work is the answer for their situation. Lisa Hansen owns Express Employment Professionals, 243 S. Main St. in Red Bluff and can be reached at 527-0727. e rise in independent labor EMPLOYMENT LINDA M. FOURBY, LUTCF 530 529-2369 805 Walnut St., Red Bluff CA Lic.#0C05427 Your Red Bluff Agent AUTO • HOME • MOBILE HOME • RENTERS • MOTORCYCLES • MEDICARE SUPPLEMENTS • COVERED CALIFORNIA 530-526-9887 645 Antelope Blvd. • Suite 8 Red Bluff, Ca 96080 www.countrycaninedayspa.com info@countrycaninedayspa.com Professional Groomer for 15 years, serving Tehama County and surrounding areas Country Canine Luxury Day Spa We care for the whole dog

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