Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/73032
Indiana The Volume 77, Issue 14 • July 5, 2012 Publisher Published alternate Thursdays Flash back to 1980 at ad conference P Into the Groove like Madonna. Consider yourself totally ull out your pink or green polo, grab a Rubik's cube and get ready for the awesome '80s theme at the 2012 Advertising Conference on Friday, Sept. 28, at the Indianapolis Marriott North. The Indiana Newspaper Advertising Executives Association & the HSPA Foundation will sponsor the event again this year. Advertising Conference What: Don't Stop Believin': A Totally Awesome '80s Advertising Conference When: Friday, Sept. 28 Where: Indianapolis Marriott North Sweet! Two tubular dudes will present sessions for manag ers, new sales reps, veteran sales staff and designers. Registration: Available in the coming weeks at www.HSPA foundation.org/events or via registration brochures newspa- pers will receive by mail Information: www.HSPA foundation.org/events the internationally recog nized Institute of Newspaper Technology, and Tim Smith of Tim Smith Consulting in Kevin Slimp, director of Allentown, Pa., will offer rad information on a variety of topics. Three years ago Publishers' Auxiliary called Slimp "prob ably the most popular and effective speaker among com munity newspaper publishers." Smith specializes in employ ee and management training. He's worked in the training and development field for more than 28 years and in the newspaper and print industry for more than nine. a.m. session for advertising managers – "How Changes at the Times-Picayune Ruined My Memorial Day Vacation." (Grody to the max!) He'll tell the real story of So, where's the beef? Slimp begins with a 10 the move in New Orleans and what's happened as a result of one company's decision to convert newspapers to digital publications. See CONFERENCE, Page 4 Look, Ma! Hands-on circulation training Road Show for Reporters Reporters gathered in Indianapolis in June for the annual seminar geared just for them. This year's workshop focused on covering "Elections, Budgets and Other Stormy Assignments." Speakers included Steve Key, HSPA executive director and general coun- sel (top), and Pam Coleman, auditor for Steuben County (right). Fall circulation training returns in Indiana with a new oneday work shop format. The Indiana Circulation Executive Association and the HSPA Foundation partner again to offer "Best Practices in Circulation" on Friday, Sept. 21, at The Indianapolis Star's Pulliam Production Center. Steve Wagenlander, one of the industry's top circulation speakers & NAA's 2010 Circulation Executive of the Year, will present the daylong, highly interactive workshop that covers methods to increase revenue, grow audience, explore delivery partnerships and improve customer service. To allow more HSPA members to participate, both ICEA and the HSPA Foundation will support the training financially. This allows the organizations to offer the session at the incredibly low earlybird rate of $15 (including lunch) for those who register by Aug. 24. online in the coming weeks at www.HSPAfoundation.org/events or via hard copy through a brochure member newspapers will receive. Registration will be available See CIRCULATION, Page 4 Committee explores partnerships to benefit papers sented proposals June 28 to the HSPA board of directors' content management commit tee about upgrading the asso ciation's public notice website and other initiatives. The committee, chaired by Four potential partners pre Tina West, publisher of The Courier-Times (New Castle), heard ideas about improving IndianaPublicNotices.com, creating a statewide archive of newspapers, and building a clipping service. Now the committee will weigh the information and make a recommendation to the full HSPA board about whether any projects should proceed and with whom as a partner. Making presentations were: • Ian Buchanan of Newz sal Information Services. • Dennis DeRossett, Sandy Macfarlane and Ron Kline, for the Illinois Press Association. Several benefits could spring from the potential proj ects. Group, based in Missouri. • Beth Bennett and Diane Amato, for the Wisconsin Newspaper Association and Tecnavia Press. • Allen Beerman and Todd Murphy, for the Nebraska Press Association and Univer doesn't currently cover all Indiana counties. A new system would ensure notices from all HSPAmember news papers are included. This would strengthen HSPA's efforts to preserve the legal requirement of publish The public notice website ing notices in paidcirculation newspapers. The creation of a statewide digital archive of Indiana newspapers would create a tool for reporters and editors to quickly gather background information for stories and create some potential revenue streams. This would be the first step to creating an electronic newspaper "museum" for papers in Indiana, West said. "I am excited to see where this opportunity takes our organization," she said. "I believe all members will find value in content management. Our goal now is to partner with the company that meets your needs." An HSPAdirected clipping service would bring an addi tional revenue source to the association and possibly its members. All the projects would require member newspapers to agree to provide to the See Papers, Page 4