The Indiana Publisher

Indiana The Volume 77, Issue 13 • Thursday, June 21, 2012 Publisher Published alternate Thursdays Keep more revenue from festival ads Promotion rewards papers for selling seasonal 2x2s in HSPA's statewide network N in HSPA's Power of 2 state- wide advertising program. To prove it and encourage ewspapers and local festivals can benefit from a new incentive Indiana newspapers to take advantage of this revenue gen- erator, HSPA has increased the percentage of revenue a newspaper keeps if it upsells a 2x2 or 2x4 festival ad into the Power of 2 network from 15 percent to 25 percent. Access training enters 2nd year Seminars focus on laws governing records, meetings At the kickoff session of the second annual Public Access Seminar series, nearly 250 peo- ple learned about Hoosiers' legal rights to obtain public records or attend government meetings. The free series is held around the state and trains citizens, government officials and attor- neys on Indiana's laws concern- ing public records and open meetings. The next session will be in nizers of the Shoals Catfish Festival want to draw attend- ees from across the state, they can purchase a 2x2 ad through The Shoals News for $900 that will run once in a week in the 90-plus Indiana papers in HSPA's network. Under the new incentive program, the newspaper would keep $225. The festival gets advertising exposure that would cost more than $6,700 For example, if the orga- if organizers bought through each of the 90-plus papers individually. The rest of the ad money pate in running ads from at least one of the three pro- grams. would go to support HSPA's efforts in the General Assembly and other areas. HSPA's Power of 2 and Indiana Classified Adver- tising Network weekly and daily programs help the asso- ciation keep the cost of mem- bership low. The majority of Indiana newspapers partici- Everyone wins when an Indiana newspaper upsells a Power of 2 ad to its local festival committee, said Steve Key, HSPA executive director and general counsel. "The festival gets exposure keeps more dollars, which helps its bottom line. And the ad sale helps HSPA's bot- tom line, which enhances its ability to serve and represent newspapers." Or look at it this way: If it otherwise couldn't afford. This increases attendance, which increases its bottom line," he said. "The newspaper the Dearborn County Register sells a 2x4 ad for the Tri- State Antique Market held July 1 in Lawrenceburg, the $450 it keeps from the $1,800 See REVENUE, Page 3 HSPA FOUNDATION GOLF OUTING – NORTH VS. SOUTH CHALLENGE St. Joseph County on Tuesday, June 26, from 6 p.m. to 8 p.m. at the Center for History, 808 W. Washington St., South Bend. That event is co-sponsored by the South Bend Tribune. Last year's inaugural Public Access Seminar series drew a combined 737 participants to eight free training sessions held around the state, and about one quarter of last year's attendees were members of the general public – neither attor- neys nor government employ- ees. See TRAINING, Page 4 Access seminars What: Information on the Open Door Law and Access to Public Records Act When and where: Various dates through October around the state. Visit www.in.gov/attorney general/2471.htm for a full list. Cost: Free Registration: Call (317) 233 6143 or register online at www.in.gov/attorneygeneral/ 2840.htm Good times for a good cause Newspaper professionals and supporters from around the state enjoyed sunny weather and a friendly North vs. South rivalry during the annual HSPA Foundation Golf Outing on June 7 in Indianapolis. Above: Pat Lanman of Vevay Newspapers Inc., right, celebrates with teammates after a good swing. Top right: Jack Pate of the Evansville Courier & Press, left, and Randy List of Rust Communications served as team captains for the North vs. South Golf Challenge. Bottom right: Pate kisses the Free dom Cannon after accepting the tro phy for the winning South team. The North has vowed revenge next year. Visit HSPAfoundation.org for an audio slideshow of photos from the event.

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