TheBurg

16 | theburg | 05.16 is delightful," said Director of Operations Adam Porter, referring to the cinema's espresso/ice cream/ spice concoction). Zeroday acquired a can sealer that allows moviegoers to exit Zeroday's tasting room and enter Midtown Cinema with an unopened can of craft beer (thank you, Pennsylvania liquor laws). When customers can indulge in local tastes and BYOZ—yes, that's "Bring Your Own Zeroday"— they get "an experience they can't have at home or the megaplex," said Porter. Naturally, a movie theater must serve popcorn (Midtown Cinema's comes from Ephrata, by the way), but supplementing with local fare amps up the excitement and benefits all businesses "from a rising-tide standpoint," he said. rIght DIreCtIoN Collaborations bring together people driven by "new energies," said Armstrong. "You get to meet really awesome people who have the common core ideal of, 'How can we make Harrisburg better?' Sustainability can come from people living in the city, but growth comes from attracting outsiders to the city." e expanding "web of relationships" benefits businesspeople and customers, said Grove. Shoppers enjoy new tastes. Businesses find more opportunities p o p p e d C u l t u r e p o p C o r n Abbey Bar/ABC Little Amps Coffee Roasters Midstate Distillery Zeroday Brewing Co. s h o r t & s W e e t B a k e r y Little Amps Coffee Roasters One Good Woman u r B a n C h u r n I C e C r e a m Evanilla Gourmet Donuts Garlic Poet Grain and Verse Lancaster Brewing Co. Midtown Cinema Zeroday Brewing Co. y e l l o W B I r d C a F é C o o k I e s Midtown Scholar Bookstore z e r o d a y B r e W I n G C o . B e e r Arooga's (downtown) Café 1500 Grain and Verse Rubicon note: partial list. Check websites for all locations. in an ever-growing pool of potential partners. "More than anything, you always hope with Harrisburg that momentum's going to continue, but the fact that more and more people are moving in here and focused here and willing to start up businesses here is proving that Harrisburg is moving in the right direction," said Grove. Today's entrepreneur-driven renaissance " is probably going to stick better" than the mega-project mindset of past city redevelopment "because there are so many people doing projects independently of one another, but all with the same goal of making this neighborhood and this city a cool, fun place to be," said Porter. As a roaster, Grove occupies the heart of this foodie ecosystem because coffee is "a focal point for everything that's happening around it, whether it's just conversations or revolutions rising up over a cup of coffee or the fact that there are a lot of ingredients involved." And whether shoppers buy local coffee, chocolate, beer or ice cream, they are community- oriented and "meeting over food." "You're part of a larger picture, a larger meal that's happening, a part of a larger drink that's going on," Grove said. "at's exciting."

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