The Indiana Publisher

Calling all publishers, advertising directors Entering contest pays off HSPA Conference registration starts next month Deadline to enter your best ads falls on June 10 N ewspaper executives and advertising man- agers should watch their mailboxes in June for HSPA Annual Conference reg- istration materials. The 2016 conference will return to The Alexander Hotel in downtown Indianapolis on Sept. 15-16. The lineup will include advertising sales sessions from trainer Mike Centorani, co-founder of Sales Trans- formation Now. Centorani brings over 25 years of print media experi- ence combined with 10 years of search engine marketing expertise. Tom Yunt will address man- agers on "The State of Print in a Digital World." Yunt is chief operating officer for print and broadcast media company United Communications Corp. Attendees will choose from among breakout sessions including: • Single Copy Strategies. • Growing Audience and Revenue with Web Sites. • Digital Services & Solutions. • Preprint Workshop. The conference will also include a publisher's panel discussion, revenue-sharing session and more. For more information, watch for conference materials in the mail in June, or call HSPA at (317) 803-4772. T he mighty effort to enter the 2016 Adver- tising Contest spon- sored by INAEA and HSPA Foundation is under way at newspapers around the state. With the deadline less than a month away – midnight June 10 – newspapers who plan to enter should log in now if they haven't yet to ensure they know their pass- word and are familiar with the entry process. After putting in the effort to enter the contest, Chris Cosner's staff at the Daily Journal and South Magazine in Franklin look forward to a day of advertising training and the awards dinner – scheduled this year for Sept. 15 in Indianapolis. "My advertising reps and graphic design team both leave the conference revived and motivated to improve and try new ideas with regard to advertising campaigns and ad design," she said. "It's also nice to publish all the awards that we win each year so our readers and our advertisers can see the level of talent we have on our staff," said Cosner, also a member of the INAEA Board. Ads are entered online at BetterBNC.com. Advertising departments should refer to the contest packet they received by mail for entry instructions. Contest man- agers can request additional copies of the packet by emailing HSPA at sgoldsby@ hspa.com. Kathy Tretter, editor and publisher of the Ferdinand News and Spencer County Leader, said the effort to enter the contest is worth the staff time devoted to it. Election ads: Send your political ad rates to make sure your newspaper is included in political proposals. Page 3 Advertising Advantage: How much time do you spend developing your sales team? Page 3 Hey, can they do that? Steve Key answers your legal questions. Page 5 Key Points: A court ruling could gut the Access to Public Re- cords Act in Indiana. Page 8 INSIDE Publisher The Indiana Volume 81, Issue 5 • May 12, 2016 Published on second Thursday monthly Register online in five minutes at www.HSPAfoundation.org/road-show Wednesday JUNE 29 Indianapolis for Road Show Reporters A reporting workshop sponsored by HSPA Foundation and Indiana APME H ow do veteran journalists get everything done … by deadline? Your up-and-coming reporters will learn practical methods for managing print and digital reporting duties at this summer's Road Show for Reporters. The workshop Wednesday, June 29 in Indianapolis will emphasize print, digital and video with the theme "Doing It All on Deadline." Reporters will return to work with practical skills on grabbing quick video at a story, marketing stories and brands with social media, and best practices for man- aging their many duties successfully. The cost is $30 per person by the early-bird deadline of June 6. Snacks, lunch and a 2016 AP Stylebook are included. Register at www.HSPA foundation.org/road-show. Payment may follow after the early-bird deadline for registered attendees. After June 6, Mark your calendar! HSPA Conference Sept. 15-16, 2016 Indianapolis See Contest, Page 4 See Road Show, Page 8 ROAD SHOW FOR REPORTERS Doing it all on deadline Register now for reporter training June 29 in Indianapolis Reporting workshop What: Doing It All on Deadline, a Road Show for Reporters workshop from APME and HSPA Foundation When: 10 a.m.-3:30 p.m. Wednesday, June 29 Where: Indianapolis Star Pulliam Produc- tion Center, 8278 N. Georgetown Road Cost: $30 by June 6; includes snacks, lunch and 2016 AP Stylebook Registration: www.HSPAfoundation.org/ road-show

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