Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/67129
Page 2 HSPA calendar Now June 7 June 15 June 21 July 20 July 27 Sept. 21 Sept. 28 Media $ales Basics advertising training available FREE in 2012 for HSPA members HSPA Foundation Golf Outing, Southern Dunes Golf Course, Indianapolis Advertising Contest deadline APME/HSPA Foundation Road Show for Reporters, Indianapolis HSPA board meeting, Indianapolis Better Newspaper Contest deadline and HSPA Foundation board meeting & Pulliam Intern Luncheon Circulation Conference, Indianapolis INAEA/HSPA Foundation Advertising Conference, Indianapolis Marriott North Oct. 11-12 HSPA & HSPA Foundation Joint Board Retreat, Hotel Nashville Dec. 1 Newsroom Seminar & Better Newspaper Contest Awards Luncheon, Indianapolis Marriott North May 24, 2012 Electronic editions rules benefit community papers New regulations affect Statements of Ownership T HSPA Board of Directors HSPA Officers Vice President: Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo Tribune President: Greg Morris, IBJ Corp. Treasurer: Tina West, The Courier-Times (New Castle) HSPA Board Members Secretary: Jon O'Bannon, The Corydon Democrat Dailies Tim Timmons, The Paper of Montgomery County (Crawfordsville), The Times (Noblesville) Bill Masterson Jr., The Times of Northwest Indiana (Munster) Randall Shields, Daily Reporter (Greenfield) Kim Wilson, South Bend Tribune Nondailies Kathy Tretter, Dubois-Spencer County Publishing Co. Inc. Shannon Williams, Indianapolis Recorder John Haley, Pulaski County Journal (Winamac) Don Hurd, Benton Review (Fowler) HSPA Foundation Board of Directors HSPA Foundation Officers President: Henry Bird, The Herald Bulletin (Anderson) Vice President: John Rumbach, The Herald (Jasper) Secretary: Pat Lanman, Vevay Newspapers Inc. Treasurer: Jeff Rogers, Home News Enterprises HSPA Foundation Board of Directors Barbara King, North Vernon Plain Dealer & Sun Mayer Maloney, Hoosier Times Inc. Jack Pate, Evansville Courier & Press Neal Ronquist, Paxton Media Group Linda Chandler, Ripley Publishing Nancy Grossman, Leader Publishing Curt Jacobs, The Madison Courier Gary Suisman, Journal and Courier (Lafayette) Member notices HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Karen T. Braeckel, HSPA Foundation director kbraeckel@hspa.com • (317) 624-4426 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Milissa Tuley, communications specialist mtuley@hspa.com • (317) 624-4430 yyeadon@hspa.com • (317) 624-4433 Yvonne Yeadon, office manager Shawn Goldsby, advertising coordinator sgoldsby@hspa.com • (317) 803-4772 Employees sought Independent contractor advertis- ing sales executive – Indianapolis Recorder is seeking an inde- pendent contractor advertising sales executive to sell advertis- ing and sponsorship packages in three channels – the Indianapolis Recorder newspaper, Indiana Minority Busi ness magazine, and the Re corder Media Group. The position is commission-based. Submit letter of interest and resume to tamikaw@ indianarecorder.com. (1) 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. The Indiana Publisher is published bi-weekly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428. Website: www.hspa.com Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to Subscriptions $25 per year. Ad rates furnished upon request. Freelance writer – Indianapolis Recorder is seeking a freelance writer for both the Indianapolis Recorder newspaper and the Indiana Minority Business maga- zine. The position will prepare material for multiple channels as needed on a content-by-content basis as assigned by manage- ment. The freelance writer should be able to multi-task and capture multiple content input through text, audio, photo and video, depending on the event and capability. Submit your letter of interest, resume and a minimum of three articles/stories to tamikaw@ indianarecorder.com. (1) Ad director – Five-day Indiana daily in a great market seeks someone who is used to winning. Are you a successful sales rep looking for that first management job? Maybe an ad director tired of working through one budget cut after another? We've got a strong website and are poised to catapult forward under the right leadership. Send resume and cover letter to advanswer@gmail.com. (2) General manager – Five-day Indiana daily seeks a leader with a strong sales background. This is a very hands-on job, and we are look- ing for someone with a successful sales background who is strongly self-motivated, is the leading sales person wherever they have worked and is ready to lead a newspaper to great heights. Our century-old newspaper pub- lishes five days a week in a great market. We've got a strong website and are poised to catapult forward under the right leadership. Send resume and cover letter to advanswer@gmail.com. (2) Audience manager/content – The Journal & Courier Media Group seeks an experienced and innova- tive manager to lead the reporters who provide local content for a growing digital news service on multiple platforms and an award- winning daily newspaper. The position will meld some of the traditional duties of a city editor with the emerging responsibilities of running a digital-first informa- tion center. The position reports to Michael Davis, executive editor. Contact him at mdavis4@ jconline.com. (2) Advertising rep – The Tipton County Tribune is looking for an individual to sell and service advertising accounts in print and online products. This could also develop into a management position for some- one with newspaper experience or ink in their blood. Send resume and salary requirements to Robert Nash, Elwood Publishing Co., P.O. Box 85, Elwood, IN 46036. (2) Send member notices to mtuley@ hspa.com. Postings will be listed as space permits in print and in full at www.hspa.com. editions as paid subscriber copies, with some restrictions. A new rule from the U.S. he U.S. Postal Service now permits newspa- pers to count electronic Postal Service Product Clas- sification department enables periodical newspapers to take full advantage of electronic editions by counting them on the USPS Statement of Ownership, Management and Circulation, PS Form 3526, provided at least 40 percent of the newspaper's full distribution consists of paid printed copies, including single sales, bulk sales, NIE, and other avenues. The rule supplements previous rules that required more than 50 percent of a paid-circulation periodical's total distribution to be paid for by subscribers or for free newspapers requested by recipients. Requester newspapers are scriptions derived from paid website access in that total as well as replica editions such as a PDF of the full newspa- per. The final rule was timely and welcome, said Max Heath, the National Newspa- per Association's Postal Com- mittee chairman. The ruling follows a cam- paign by NNA since January 2008 to get the rules amend- ed on behalf of community newspapers, which do not use outside audits to report their circulation and wanted to count them on the postal statement of ownership, Heath said. The final rule in the Fed- the importance of getting the rules right," he said. The Postal Service's Prod- uct Classification experts have examined NNA mem- bers' comments about this change and have done a masterful job of supporting customers' electronic options while maintaining the impor- tance of the newspaper in the mailbox, Heath said. NNA President Reed Anfinson said the change would be a great benefit to community newspapers that have suffered in the long- distance mailstream in recent years. Slower mail service has led eral Register does require that publishers counting electronic copies use outside audits, but only if the paper does not meet 60 percent paid or requester print/electronic copies as a percent of total distribution. Current rules require also permitted to use the new electronic editions rule. The new rule permits postal audits of papers falling below 60 percent paid circula- tion to ensure they meet the 50 percent paid rule. But the Postal Service does 10 percent of claimed paid or requested circulation to derive from electronic edition subscriptions to get to the 50 percent paid minimum for eli- gibility as a periodical. Under the new rule, a sub- scription or request for the electronic edition must be separate from the print copy subscription. In other words, a newspa- per distributing an e-edition to a subscriber as an add-on to the print copy may not claim that subscriber twice. But up to 60 percent of not want to audit electronic copies, putting pressure on publishers to maintain 60 percent or more paid/request- er copies. And for most publishers that is not a problem, Heath said. "The Postal Service is very total paid copies could be electronic as long as 40 per- cent are paid print copies. The rule also includes sub- conservative in its interpreta- tion of periodicals rules, and rightly so," Heath said. "The Periodical permit is a valu- able asset both to the pub- lisher and the Postal Service. It adds value to the mailbox for the Postal Service, and for the newspaper it offers the promise of timely delivery to the reader. "The fact that it took a long time to get recognition of the reality of electronic distribution is a testament to to lost subscribers. Now, he said, newspapers can encourage a shift of those readers to the speedy elec- tronic option without endan- gering their periodical mail status. He thanked Heath and the NNA Postal Committee for its dogged work to get this rule change completed. "Every subscriber counts," Anfinson said. "For a com- munity newspaper, those readers who read to stay in touch with a hometown or count on the paper to keep them abreast of the commu- nity while they are away at school or at a second home are all good subscribers for us. We hate to lose any. This change will help us keep them." Newspapers may count electronic subscribers for USPS fiscal year 2011, start- ing Oct. 1, 2011, through Sept. 30, 2012. These sub- scribers will be reported on the Oct. 1, 2012, Statement of Ownership that many pub- lishers use as verification of circulation. A new hard-copy form is under development, but the electronic form via PostalOne will not be changed until 2013.