18 NewsBeat March 2016
he majority of small businesses (SMBs) in the
US have fewer than four employees. They
struggle to match increasingly complex and
fragmented consumer behavior with their
marketing — though they often understand
what they should be doing at a conceptual level.
A new survey of 1,000 US SMBs, from
InfusionSoft and LeadPages, largely reaffirms what
other surveys have shown about the gap between SMB
intentions and their ability to execute. It also reflects a
fundamental challenge for SMBs in understanding
"what's working."
Survey: 62 Percent of SMBs don't know
whether their marketing works
T
By GREG STERLING
Top area of digital investment continues to be "my website."
