NewsBeat

Highlights for Publishers: • Conducting effective performance reviews • Structuring compensation packages to achieve company goals • Building capacity and raising leadership performance • Developing and executing compelling and practical strategic plans • High impact marketing strategies and communication programs • Powerful Project Management: taking ownership, setting expectations, keeping projects on track • Video — where it is going and how to monetize it • Circulation/audience development — growth strategies, in-store programs, easy-pay, sampling programs, promotion & marketing, best practices Highlights for Editors & Reporters: • Engaging younger audiences • How to really (and substantially) talk to your audience • When a staff isn't staff — managing freelancers • Drones? • Getting it right — making content decisions when covering tragedy • Making data actionable • Reaching digitally savvy millennials • How community newspapers cover national stories while competing with major media outlets • Using public data for reporting • Using smartphones to create smarter video news packages • Photography for reporters • Using alternative story formats: The How and Why • Investigative reporting and enterprise stories • FOIL • Libel • Fact checking • Data driven storytelling • Implementing Community 360 in your newsroom Highlights for Ad Managers & Sales Reps: KELLY WIRGES — RYAN DOHRN — TIM SMITH — JOE MATHES • Strategic prospecting • Consultative selling • Time management mania • Closing business • How to own digital in your market • 10 things you must ask your sales staff • Why print still matters • Overcoming objections • Habit of superstar salespeople • Outselling your competition • Selling sponsored content • What's your pitch? Elevator speeches that work • What's in your subject line? Emails that get opened and read. • How to be a manager without being a jerk • Setting goals, achieving goals, and inspiring others to do the same • Getting the appointment: critical sales dialogues • Why should I advertise with your newspaper? • Prioritizing activities • Involving the gatekeeper • Selling special products, programs and promotions • How to out service the competition Two full days with Kevin Slimp — everything you always wanted to know about PDFs, InDesign, photo editing and color correction, page design for print and web, and a whole lot more! Eight design workshops, eight photography workshops, and a special, deep dive into circulation and audience development featuring one on one consultations to help you develop implementable strategies for home delivery, in-store sales, easy pay, sampling and more. This special value-priced convention is the best deal you will get anywhere — all year! Registration rates as low as $49 per person for 64 workshops, two keynotes, networking, trade show, contest awards (read: top notch ideas to take home and implement), Friday night gala and more. Conference registration forms and hotel registration forms available online at http://www.nynewspapers.com Don't delay! Make your hotel reservations today. The hotels (several to choose from at our special conference rate) WILL SELL OUT — they do every year. The hotel reservation deadline to take advantage of our special group rates is March 18th, but the rates are subject to availability so reserve your rooms today. February 2016 NewsBeat 3 and Trade Show Convention PA

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