Hoosier State Press Association - The Indiana Publisher
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Page 2 HSPA calendar Now May 3 May 4 June 7 June 15 June 21 July 20 July 27 Sept. 21 Sept. 28 Oct. 11-12 Media $ales Basics advertising training available FREE in 2012 for HSPA members Mobile app training, The Indianapolis Star HSPA Foundation board meeting, Indianapolis HSPA Foundation Golf Outing, Southern Dunes Golf Course, Indianapolis Advertising Contest deadline APME/HSPA Foundation Road Show for Reporters, Indianapolis HSPA board meeting, Indianapolis Better Newspaper Contest deadline and HSPA Foundation board meeting & Pulliam Intern Luncheon Circulation Conference, Indianapolis INAEA/HSPA Foundation Advertising Conference, Indianapolis Marriott North HSPA & HSPA Foundation Joint Board Retreat, Hotel Nashville HSPA Board of Directors HSPA Officers Vice President: Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo Tribune President: Greg Morris, IBJ Corp. Treasurer: Tina West, The Courier-Times (New Castle) HSPA Board Members Secretary: Jon O'Bannon, The Corydon Democrat Dailies Tim Timmons, The Paper of Montgomery County (Crawfordsville), The Times (Noblesville) Bill Masterson Jr., The Times of Northwest Indiana (Munster) Randall Shields, Daily Reporter (Greenfield) Kim Wilson, South Bend Tribune Nondailies Kathy Tretter, Dubois-Spencer County Publishing Co. Inc. Shannon Williams, Indianapolis Recorder John Haley, Pulaski County Journal (Winamac) Don Hurd, Benton Review (Fowler) HSPA Foundation Board of Directors HSPA Foundation Officers President: Henry Bird, The Herald Bulletin (Anderson) Vice President: John Rumbach, The Herald (Jasper) Secretary: Pat Lanman, Vevay Newspapers Inc. Treasurer: Jeff Rogers, Home News Enterprises HSPA Foundation Board of Directors Barbara King, North Vernon Plain Dealer & Sun Mayer Maloney, Hoosier Times Inc. Jack Pate, Evansville Courier & Press Neal Ronquist, Paxton Media Group Linda Chandler, Ripley Publishing Nancy Grossman, Leader Publishing Curt Jacobs, The Madison Courier Gary Suisman, Journal and Courier (Lafayette) April 26, 2012 On the job for 37 years Retiring ad sales manager ready for new adventures By Stuart Hirsch TheHeraldBulletin(Anderson) ANDERSON C ness since joining Anderson Newspapers in 1975. When giant web presses in onnie Alexander has seen a lot of change in the newspaper busi- the basement of 1133 Jackson St. began whining to velocity to deliver the day's editions, you could feel the rumble throughout the building. And the noise! Clacking typewriters, clanging Associated Press machines and the smell of melted wax used to glue copy and advertisements to page proofs were all parts of the urgent atmosphere. The business is different now, certainly quieter, but the sense of urgency in deliv- ering both news and results for advertisers remains the same. Printing is now done out- side the building. Muffled tapping on computer key- boards has replaced many of the other traditional sounds of a newspaper. And Alexander has worked through it all. On her final day as adver- tising sales manager of The Herald Bulletin last month, Alexander, 64, took a few moments to reflect on her newspaper career. Starting at a time when THE HERALD BULLETIN PHOTO Connie Alexander retired as advertising sales manager at TheHeraldBulletin (Anderson) after working in the business since 1975. for half the pay," she recalled. These days, however, "there are very few men in the sales forces of newspapers." Alexander stuck with the job. She worked at The Herald Bulletin sister papers in Kokomo, Lebanon and Zionsville for five years before returning to Anderson. She would leave home before 5 a.m. to arrive at her desk by 6 a.m. When she started, sales reps were expected to spend all their time out of the office selling. A whole department existed to handle the tasks of making up the ads. Now, advertising representatives handle those tasks themselves. Henry Bird, publisher of newspaper advertising sales staffs were dominated by men, Alexander worked at the front desk, handling the needs of churches that want- ed to advertise in the paper. It wasn't long before she was tapped to begin selling retail advertising. In those days, sales staffs The Herald Bulletin, called Alexander an "institution" at the paper. When she was the leading retail sales representative at the paper in the early 1990s, he promoted Alexander to retail advertising manager. "She knows everybody in town, and everybody in town knows her," Bird said. "She's been a mainstay of worked on commission alone, and so did Alexander. But she didn't earn the same amount as her male counterparts. HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Karen T. Braeckel, HSPA Foundation director kbraeckel@hspa.com • (317) 624-4426 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Milissa Tuley, communications specialist mtuley@hspa.com • (317) 624-4430 yyeadon@hspa.com • (317) 624-4433 Yvonne Yeadon, office manager Shawn Goldsby, advertising coordinator sgoldsby@hspa.com • (317) 803-4772 Employees sought 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. The Indiana Publisher is published bi-weekly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428. Website: www.hspa.com Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to Subscriptions $25 per year. Ad rates furnished upon request. Reporter-page designer – KPC Media Group, which publishes three small dailies in northeast Indi- ana, is looking for a multi-talented journalist to write features, edit lifestyle pages and paginate news pages. Page design and pagina- tion skills are important. Reply to nancys@kpcnews.net. (1) Advertising director – The Vincen nesSunCommercial seeks an ad- vertising director to lead a display, classified and website sales staff. The paper publishes Tuesday through Sunday along with an expanded TMC, website and niche products. The advertising director AP Continued from Page 1 real-time content as they increasingly deliver news on their websites. AP is unmatched in cover- age of breaking news in the state, reported and written our advertising department for many, many years. She stuck to it and rose to the top." One of Alexander's great strengths, Bird added, is her by knowledgeable Indiana staff, said Patrick McDowell, AP's assistant bureau chief for Indiana. "With AP News Choice, a weekly paper can now offer its readers content that no one else provides at a price they can afford," McDowell said. "They will never lack Member notices must provide excellent leadership and development for the sales team and support staff to achieve revenue goals. The candidate must be able to provide the sales staff with effective training and coaching to ensure continue market growth while main- taining superior customer service. We are looking for someone who is highly motivated and has strong administrative and team-develop- ment skills, proven sales ability and a positive attitude. Send resume with cover letter and salary requirements to bferguson@ suncommercial.com or to Bill Ferguson, Publisher, Vincennes Sun-Commercial, P.O. Box 396, Vincennes, IN 47591. (2) Newsroom editor/reporter – The GreensburgDailyNews is seeking resumes from energetic journalists with a passion for reporting news to the local community. Applicants should be skilled in multi-tasking, editing and writing. Digital, print and photography skills are a must. The new hire will manage a staff of three reporters. Submit your letter of interest, re- sume and a minimum of three clips to applications@Indiana MediaGroup.com. (2) Sendmembernoticestomtuley@ hspa.com.Postingswillbelistedas spacepermitsinprintandinfullat www.hspa.com. "I was doing a man's job but outgoing personality. "She could walk in and charm them (business own- ers) and make them feel good about their decision to adver- tise in the newspaper." Advertising in the newspa- per was "the only ballgame in town," Alexander said. Not only did Alexander master her craft, Bird said, but she also served as mentor to new sales representatives and had a knack for recogniz- ing young sales talent. "Her personality is very mothering, I think," Bird said. "As mothering as she was, she was also a fairly demanding boss. She knew she needed to get sales and bring in revenue. She has always been very focused on that." Alexander is an Anderson native. After graduating from Highland High School, she attended Ball State University for a year before jetting off to Hawaii for an adventure with three girl- friends in 1969. Alexander told her father that she would return in a few months. But months turned into three years. In retirement, Alexander said she'll spend time with her daughter, Robyn, and her two grandchildren, as well as with her 90-year-old mother, Violet Hill, who lives part of the year in Florida. for the real-time news that their readers increasingly demand and can get the most professional state report on the market – politics, sports, investigations, it's all there." For more information or a free trial, contact McDowell at (312) 920-3624 or pmcdowell@ap.org.