The Advantage News

October 2015

Advantage Newspaper Consultants Company and Customer Newsletter

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Paula (PJ) Mauney, Advertising Sales Development Manager at The Courier-Tribune in Asheboro, NC shares her experience with ANC. "Advantage Newspaper Consultants was recommended to me by a publisher at a sister newspaper after many years of success with their TV publication. Last year, The Courier-Tribune was looking for a way to increase advertising revenue and audience interest in our floundering entertainment publication called Get This Weekly. I contacted ANC to see how they could help my team grow our revenue by adding TV listing into our entertainment guide. The results were phenomenal! Steve Rotar came into our market to work with my sales team. His knowledge and industry experience helped boost our sales efforts exponentially. His enthusiasm was infectious with each account executive. Our publication went from generating about $66,000 per year to a whopping $220,000 per year! This year the results have been just as impressive. With ANC in our market, we contracted nearly $240,000 in annual revenue. Rack copies are picked up across our market and the returns are consistently very, very low. Our readers love the content, TV grids and advertising offers. Advertisers are happy with their return on investment. A local natural foods store tells us that he receives 50-60 coupons clipped from Get This Weekly every single week. These are success stories that we are proud to hear and retell. ANC delivers on their promise. Their team brings fun and energy to the sales effort while always maintaining the highest standards of excellence and professionalism." We'd like you to meet... Mitchell Lynch, Media Analyst Mitchell has had an extensive career within the newspaper industry for over 30 years. He has worked for newspapers in Georgia, Florida, California, Louisiana, Virginia, New York and North Carolina. He has experience in all aspects of the newspaper business; production, circulation, advertising, marketing and publish- ing. Mitchell previously worked with ANC as a Media Analyst from 2005 to 2011 and recently rejoined our team after holding publisher positions with a major newspaper chain for the past few years. Mitchell attended Valdosta State University and Georgia Tech where his studies included business and marketing. A Georgia native, Mitchell's interests include travel, classic car restoration, golf, farming, and spending time with his wife, daughters and other family. 2850 VILLAGE DRIVE, SUITE 102 FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM "I'm excited to come back home twice: Moving back to South Georgia and coming back to my Advantage family. I look forward to seeing my clients and my friends in future markets and working with them to produce revenue and results." - Mitchell Lynch Ad revenue increased 264% in only two years… Weekly TV & Entertainment Guide Overflowing With Local Advertising "The staff and management of The Courier-Tribune have tremendous belief in the product, both in the value proposition and the impact on the community." Steve Rotar ANC Media Anaylst Vol. 7, No. 43 | Oct. 22-28, 2015 ArborGateFlorist F u l l - S e r v i c e F l o r i s t 625-0286 939 S. Cox St. Asheboro arborgateflorist.com Check out our Clearance $13,995* $10,993* $13,900* $12,998* 336-625-6177 2012 CHEVY MALIBU P1109 2008 CHRYSLER 300 TOURING S7172A 2.4L 4 CYL. FUEL INJECTION RWD, 4DR SEDAN, 3.5L 6 CYL FUEL INJECTION 1500 2WD CREW CAB, 5.3L 8 CYL. 2005 FORD EXPORER LIMITED 4WD G7075B 4.0L 6 CYL. 2004 CHEVY AVALANCHE 6918C Scary Good Prices Television Guide, 5-29 • Happenings, 2-6 • Calendar, 12 • Taste, 14 • Sports, 16 • Movies, 20 • Photos, 22 • Puzzles, 24, 27 & 30 • Music, 28 Let's go racin' at NASCAR Day Reach new advertisers - without the dog and pony show. Let us help you devise a bundled media campaign that puts your advertisers in front of all your readers - print, digital and mobile. Allocate a percentage of TMR ad revenue to your annual digital sales goals! Contact your ANC Division Sales Manager or call 910-323-0349 to learn more about TMR or schedule your 2016 campaign! Are you faced with declining ad revenue and digital ad sales goals that seem impossible to reach? Boost your 2016 advertising revenue in 10 days or less!

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