Total Market Reach

Intergated Print, Digital, Mobile Ad Sales

Advantage Newspaper Consultants works with independent publishers and major newspaper chains to increase advertising revenue and advertiser retention

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Copyright ©StockLayouts LLC. All rights reserved. 2850 VILLAGE DRIVE, SUITE 102 FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM Over 250 newspaper publishers use Advantage Newspaper Consultants' selling approach to generate new revenue without incremental fulfillment cost. In less staff me than goes i n t o a s p e c i a l s e c o n , Advantage delivers you new annually-contracted business that publishes in your core n e w s p a p e r a n d w e b s i t e without adding newsprint cost o r r e d u c i n g b a n n e r a d availability. FREE CONSULTATIVE ANALYSIS Advantage Newspaper Consultants offers market analysis services at no charge to your newspaper. W e w i l l b e h a p p y t o d i s c u s s t h e opportuni es available for increasing your adver sing revenue by analyzing your rates with those of comparable markets and exploring bundled package possibili es. ABOUT ANC NEVER UNDERESTIMATE THE POWER OF LOWER-RATE ADVERTISING IN EXCHANGE FOR LONGER-TERM COMMITMENTS BY WELL-SERVICED CLIENTS WHAT WE DO We offer a unique adver ser acquisi on program exclusively for newspapers. We provide advanced planning and work with you to develop marketable rate packages. We provide your sales team with valuable training that refocuses them on selling the unique benefits of a consistent key message across mul ple channels of adver sing. We inspire and mo vate your sales staff with engaging, knowledgeable media sales experts AND cash bonuses. We provide sales materials using your website analy cs, newspaper reader/website visitor demographic data and program package offerings. We conduct "four-legged" sales calls with your sales staff to educate adver sers about the benefits of branding and pi alls of fragmented adver sing. WHAT WE DON'T DO We do not work with TV sta ons, radio sta ons and other compe ve media. We do not require full, constant use of your sales team for weeks or more. We do not try to en ce adver sers away from other programs you have sold them into. (But that won't stop us from upselling!) We do not hold mass appointments or other high-pressure adver sing seminars.

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