TV Media Weekly
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September 12 - 18, 2015
4
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Saturday morning
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By Jacqui Wiens
TV Media
E
legant gowns, sultry singers
and batons twirling through
the air are only a few things
to look forward to at this
year's milestone 95th anniversary
of the Miss America pageant. Orig-
inating from the 1920 Fall Frolic on
Atlantic City's boardwalk, the pag-
eant has undergone many changes
from its humble beginnings to to-
day's cultural phenomenon. Don't
miss the glitz when the "2016 Miss
America Competition" airs Sunday,
Sept. 13, on ABC.
The Fall Frolic didn't look very
much like "Miss America" does
now, resembling a parade more
than anything else. In an effort to
draw more customers to the
boardwalk after Labor Day, the
Businessmen's League of Atlantic
City arranged to have 350 young
women pushed down the board-
walk in rolling wicker chairs in late
September.
The inaugural event was such a
success that the Fall Frolic returned
in 1921 with five days of activities.
Festivities included the Inter-City
Beauty Contest, which was adver-
tised as a "bather's revue." Lead-
ing up to the competition, newspa-
pers across the country held mini-
pageants to send representatives
to Atlantic City.
While the term "Miss America"
was coined by a local Atlantic City
journalist prior to the 1921 pag-
eant, the title wasn't officially ap-
plied to that year's winner. Sixteen-
year-old Margaret Gorman of
Washington, D.C., was crowned
the "The Most Beautiful Bathing
Girl in America," only coming to be
known as Miss America the follow-
ing year when she competed in de-
fense of her title.
The "Miss America Competi-
tion" ran into trouble less than a
decade after it was instated, facing
financial problems and criticisms
of loose morals, which led to the
eventual suspension of the event
between 1929 and 1933. After it
was reinstated, the 1930s brought
a lot of change to the pageant.
Rules were added, including age
restrictions (originally 18 to 26,
now 17 to 24) and the requirement
that contestants represent an en-
tire state instead of a city or busi-
ness.
In further steps to reinvent
"Miss America," a talent portion
was added to the pageant in 1938.
The grand prize — previously con-
sisting of "furs and movie con-
tracts" — was changed a few
years later in 1944. This made Bess
Myerson, Miss America 1945, both
the first Jewish winner and the first
title holder to receive a scholarship
from pageant organizers. The Miss
Feature this week
