The Advantage News

March 2015

Advantage Newspaper Consultants Company and Customer Newsletter

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ANC Welcomes New Division Sales Manager ANC is pleased to announce that Vaughn Kessler, Division Sales Manager, has joined our team. Vaughn has worked in advertising sales, sales management and staff development in the newspaper and radio industries for over 25 years. He believes in building long term customer relationships by providing cost effective advertising solutions designed to deliver results and grow each and every customers business. "The opportunity to work for a great organization comes along only so often. The newspaper business has been a big part of my life; I have always said, "I have ink in my blood". I look forward to being a member of this outstanding team and I'm thrilled to be here!" says Kessler. He has a BA in Communication Arts from the Univer- sity of North Dakota (Minot) and lives in Myrtle Beach, SC with his wife. He enjoys the beach, golfing and loves to read. We'd like you to meet... Catherine Reed, Media Analyst Catherine has been with Advantage Newspaper Consultants as a Media Analyst since 2014. Her strength as a Media Analyst is in pairing local businesses with the newspapers right advertising mix, including TV magazine advertising. It is important to Catherine to stay current with the ever-changing climate of the newspaper industry. She is passionate about the power that newspapers harness and can provide to local businesses. She finds great joy in guiding businesses into making a committed investment with their local newspaper. Catherine considers it extremely important to facilitate relationships between advertising clients and their local newspaper, as well as between Advantage Newspaper Consultants and their newspaper partners. Catherine graduated from Indiana University of Pennsylvania with a degree in Fashion Merchandising and minor degree in Marketing. Prior to her career with ANC, she worked for the Indiana Gazette for 13 years, including eight years as the Advertising and Marketing Director. Despite her frequent travel as a Media Analyst, she stays active in her local community and sits on various boards of directors, including Downtown Indiana Inc., Indiana County Community Action Association and Interstate Advertising Managers Association. Catherine resides in Indiana, Pennsylvania with her husband and has two beautiful daughters who both attend Indiana University of Pennsylvania and are beginning the next phase of their lives. 597 OLIVER STREET FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM "The TV magazine is still relevant and still has a strong readership among a specific age demo- graphic. When businesses want to target this group, and they use this product to reach this group, all parties win." -Catherine Reed Vaughn Kessler Division Sales Manager Introducing the Latest Advantage Solution for Advertising Revenue ... Total Market Reach (TMR) is a unique sales initiative that couples sales coaching and custom multi-platform ad frequency programs to create annual ad revenue for your newspaper in 10 days or less - without seminars! Increase your bottom line advertising revenue. Provide sales training that re-focuses your sales staff on the exceptional benefits of core product advertising across multiple platforms. Re-educate advertisers on the importance of consistent presence and branding. Up-sell advertisers from lower cost programs, regulate infrequent advertisers and present an all-inclusive ad package to businesses that do not currently advertise in the newspaper. Contact your ANC Division Sales Manager or call 910-323-0349 to learn more about this new program!

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