The Indiana Publisher

Newsroom Seminar Dec. 3, 2011 u Indianapolis Indiana The & Awards Luncheon Volume 76, Issue 24 • November 24, 2011 Your dues support legislative services Publishers of HSPA-member newspapers received their 2012 dues notices in the mail this week. Annual dues fund 20 per- cent of HSPA's operating costs for expenses such as lobby- ing represen- tation before the Indiana legislature and state agencies, legal advice on media law issues and educational opportunities in public notice adver- tising, state access laws and other top- ics. In a letter Member dues help fund: • Representing newspaper inter ests before the Indiana legisla ture and state agencies. • Serving as a legal resource for member newspapers. • Representing newspapers before advertis ing agencies through HSPA's Midwest Adver tising Place ments service. to members, HSPA board of directors president Tim Timmons urged members to take advantage of the services the association provides. "We believe you will find the benefits your newspa- per receives from its HSPA affiliation outweigh the cost of membership," said Timmons, publisher of The Paper of Montgomery County (Crawfordsville) and The Times (Noblesville). HSPA lobbying efforts have helped derail numerous See Dues, Page 4 • Informing pub lishers and other news paper executives about issues that im pact the industry. HSPA services Publisher Published alternate Thursdays budgets easier to access online Government Anyone can research 2012 financial details The state has launched the second phase of a public access website that increases accessibility of local government finance information for Hoosiers. In its first phase, the online data col- lection system known as the Indiana Gateway for Government Units allowed local officials to submit 2012 budget forms electronically from July 1 to Nov. 3. As part of the second phase, the budget figures are now incorporated into an interactive research website, https://gateway.ifionline.org. Figures can be compared against other units and ana- lyzed per capita. The information should allow reporters trying to make sense of government bud- gets the opportunity to compare finances of similar government units across the state, said Steve Key, HSPA executive See Budgets, Page 4 Indiana Gateway What is it? Free, interac tive research website with budget information submit ted by government units Who can use it? Anyone Where do I access it? https://gateway.ifionline.org Why should newspapers care? The site should allow reporters to compare finances of similar govern ment units across the state and detect question able areas more easily. An online database known as Indiana Gateway for Government Units (below) allows anyone to research government budgets. Visit https://gateway.ifionline.org. Get free training for new sales reps Media gurus are predicting a better revenue year for news- papers in 2012. But opti- mism doesn't sell ads. So HSPA Foundation is providing member news- papers with free access to a practical program to increase the sales skills of new advertis- ing staff mem- bers. Media Sales Media Sales Basics The online train ing program for new newspaper advertising sales profes sionals will be available FREE for HSPA mem bers in 2012. Basics is an online training module targeted at new news- paper advertising sales profes- sionals – beginning advertis- ing sales reps and experienced sales reps from other fields. The Indiana Newspaper Advertising Executives Association board reviewed several programs and recom- mended Media Sales Basics, said Karen T. Braeckel, HSPA Foundation director. "We are excited to offer this training to our members," she said, noting both the HSPA and HSPA Foundation boards support the program. An unlimited number of employees at member news- papers can use Media Sales Basics, Braeckel said. The self-paced program Papers will receive details in the coming weeks. Check it out now at www.mediasales basics.com. focuses on three fundamentals See Training, Page 3 See you at the Newsroom Seminar and Awards Lunch Note new location on Indy's northside HSPA Foundation hopes for good weather during this year's Newsroom Seminar. Snow kept some registrants at home during the 2010 event. The day of educational ses- sions and award presenta- tions will be Satur day, Dec. 3 at the Indian apolis Marriott North. Attendees should note the new location for the event. A map, directions and more Newsroom Seminar stats When: 8:30 a.m. Dec. 3; awards luncheon starts at 12:30 p.m. Where: Indianapolis Marriott North, 3645 River Crossing Parkway (new location) Directions and more information: Visit hspafoundation.org/events and click on "Newsroom Seminar" or email sgoldsby@hspa.com. information are available at hspafoundation.org/events. Click on "News room Seminar." Sessions begin at 8:30 a.m., and the day concludes with lunch and awards starting at 12:30 p.m. Speakers at the Newsroom Seminar will include: • Tom French, a Pulitzer Prize-winning reporter. • John Krull, director of the Franklin College Pulliam School of Journalism and the Franklin College Statehouse Bureau. • Lesley Stedman Weid en- bener, Franklin College Statehouse Bureau assistant bureau chief. • John Strauss, journalism instructor at Ball State University. • Kristy Deer of the Daily Reporter (Green field) and John Russell of The Indian apolis Star, winners of 2011 Ray Moscowitz Awards for journalistic achieve ment in lifting veils of secrecy. • Steve Key, executive director and general council of HSPA. • Joe Hoage, Indiana's pub- lic access counselor. • Matt Kryger, photojournal- ist at The Indianapolis Star. • Charlie Riedel, Associated Press photographer. • Jim Brown, executive associate dean emeritus and professor emeritus, IU School of Journalism – Indianapolis. • Danese Kenon, Indian apolis Star multimedia jour- nalist. For directions and more information on the sessions, visit hspafoundation.org/ events or send an email to sgoldsby@hspa.com. DIRECTIONS AT HSPAFOUNDATION.ORG New location – Indy Marriott North

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