The Indiana Publisher

Indiana The Volume 76, Issue 21 • October 13, 2011 Publisher Published alternate Thursdays Save the date: Newsroom Seminar is Dec. 3 Mark your calendars for great journalism training at the Newsroom Seminar on Dec. 3. The annual day of educational sessions and awards presentations will be at the Indianapolis Marriott North. Sessions begin at 8:30 a.m. Registration information Newsroom Seminar When: 8:30 a.m. Dec. 3 will be mailed to newspa- per editors in the coming weeks; sign up also will be available online at hspafoundation.org. Veteran journalist Tom French, who spoke at last year's Newsroom Seminar to a standing-room- only crowd, will return as a speaker. "We're pleased to have Tom back as a pre- senter," said Karen T. Braeckel, HSPA Founda- tion director. "He brings a wealth of information on the ideas and skills needed in today's news- rooms." French, a Pulitzer prize-winning reporter, Registration: Brochures will be mailed to your newsroom in the coming weeks. Where: Indianapolis Marriott North Jackie Ayers of The Republic (Columbus), right, celebrates winning an iPad during the best-idea contest at the 2011 Advertising Conference & Awards Gala on Sept. 29 at Ball State University. An applause vote decided the winner. Advertising Tailgating Attendees wore sports jerseys at the Advertising Conference and Awards Gala on Sept. 29 in honor of the tailgating theme. has spent the past quarter century writing and teaching. After getting a journalism education at Indiana University, French joined the St. Petersburg (Fla.) Times, where he spent 27 years covering cops, hurricanes, criminal trials and the secret lives of high school students, among other things. He specialized in serial narratives, book-length See Seminar, Page 3 Attendees browse ads eligible for the People's Choice Award during the Advertising Conference. An ad designed by staff members at The Republic (Columbus) won. Speakers at the event at Ball State Univer sity addressed making sales in a difficult economy and efficient ad design. An iPad was one of the prizes given away during an idea-sharing session. Visit hspafoundation.org to see the win- ning ads from the awards gala and more photos. Find your next freelancer on InfoNet site The freelancer directory remains under construction on HSPA's content-sharing site, hspainfo.net. Five freelancers from around the state are listed so far, and HSPA is spreading the word to attract more part-time journalists to join. Access to the directory is free for both free- lancers and newspapers. To view it, visit hspainfo.net, hover over "Freelancers" in the top menu bar and click on "Freelancer direc- tory." Journalists register online to have their con- tact information, specialties, experience, refer- ences and other information about them listed at hspainfo.net. Newspaper editors can browse the directory to find freelancers with their desired skill sets or from a preferred coverage area. As newspapers deal with tight budgets, free- lancers provide an inexpensive way to create valuable content for print and digital products, said Steve Key, HSPA executive director and general counsel. "Hiring a freelancer who lives in South Bend is a more cost-effective way to cover a trial that was moved to St. Joseph County, for example, than to pay hotel, food and travel expenses for a See Freelancer, Page 3 Advertising managers and sales reps, including Erika McCrory of the Daily Journal (Franklin), center, discuss ideas during a session at the Advertising Conference. DeeDee White of The Times of Northwest Indiana (Munster) presents her idea for better ad sales during the Advertising Conference. An iPad was up for grabs for the best idea. The post-lunch publishers panel includes, from left, Bill Masterson Jr. of The Times of Northwest Indiana (Munster), Sarah Wilson of The Rochester Sentinel, and Chuck Wells of Home News Enterprises. INSIDE Happy 100th birthday: A co-owner of The Madison Courier recently celebrated her centenarian milestone with other family members in the newspaper industry. Page 2 My Two Cents: Tim Timmons, a publisher and president of the HSPA board of directors, con- siders an old rule while weigh- ing new factors that determine the size of newsroom staffs. Page 3

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