Advantage Newspaper Consultants Company and Customer Newsletter
Issue link: https://www.ifoldsflip.com/i/438185
We'd like you to meet... Steve Rotar, Media Analyst Steve Rotar began his advertising career in the far north… Anchorage, Alaska at The Anchorage Times right after graduating from Gonzaga University in Spokane, Washing- ton with degrees in Journalism, Broadcasting and English Literature. Originally from Butte, Montana, Steve spent years touring the Northwest at various newspapers in an array of positions. From Co-op and National Management spots to Retail Sales Manager, General Manager and eventually corporate sales position. Moving to North Carolina, Steve took a hiatus from the newspaper industry and ran a large regional granite fabrica- tion company and later worked for a start up in the lighting technology industry. Steve returned to the newspaper industry and in 2013 joined Advantage Newspaper Consul- tants. The opportunity to engage with local sales staffs and bring in additional revenue is one of the most rewarding aspects of his position. Uncovering new revenue streams, working with both veteran and new staff members throughout the United States and Canada provides an exciting and new challenge with every market. Steve also owns and operates a small property manage- ment firm, volunteers extensively for the handi- capped and enjoys golfing and skiing as outdoor activities. 597 OLIVER STREET FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM Aggressive Alaskan Publication Uses ANC's Platinum Advantage for 48% Sales Increase over 2013! "Uncovering new revenue streams, working with both veteran and new staff members throughout the United States and Canada provides an exciting and new challenge with every market." Matsu Valley Frontiersman Reaches 2014 Online Goal ... The Matsu Valley Frontiersman, a 3-day per week publication in Wasilla, Alaska soared past previous record sales results (over $140,000) for an impressive 48% revenue increase over 2013. Twenty-three retail advertisers now use Platinum Advan- tage as the core of a weekly cross-platform advertising program. Select online advertis- ing positions and aggressive ROP adver- tising insured the renewal of previous year's advertisers and robust acceptance by new advertisers. Cheryl Metiva, Director of Sales and Marketing, states "Debbie Gates has been our rep for both years we've used the program. She provided support and training that has created a profitable partnership between Advantage and our sales team. She cares about positive impact with long-term results. Our success with the program speaks for itself." The Frontiersman's enthusiastic team approach produced significant new revenue by cultivating advertisers who did not have consistent, repeti- tive programs. Capturing new advertisers and renewing existing ones, the six person sales staff hauled in thousands of dollars in ANC-provided cash bonuses for their sales and prospecting efforts. This program's success proves that ANC sales methods yield highly successful results. This year's program also blends nicely with Wick Communications' continuing emphasis on web and mobile audiences. "The program boosted my sales around 20 percent and as more and more adver- tisers look to the web for marketing solutions, the Platinum Advantage program has been instrumental in increasing that revenue stream" reported A.J. Seims, Ad Sales Representative for the Frontiersman. ANC Media Analyst Debbie Gates (front row, center) with the advertising sales team of The Frontiersman "The Platinum Advantage program has been a large part of our advertising success for the last two years. Tony Duffer and his crew are personable, professional and results driven. I recommend the program to others." Mark Kelsey, Publisher By 2015, there will be 300 million U.S. mobile telephones using text messaging and with more than 90% of all text messages read within 30 seconds of receipt, they offer the highest ROI of all media. We have a simple, market-proven, cost-effective way to ignite your mobile text market! Contact us today for more information about Advantage Solutions with Mission Mobile. Sources: Comscore and Borrell & Associates If You Don't Own Your Market, Someone Else Will!