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20 LIVE IT UP! FRIDAY, SEPTEMBER 26, 2014 SANTA CRUZ SENTINEL How is new technology affecting hearing aids? 1535 Seabright Avenue, Santa Cruz SantaCruzHomeFinance.com NMLS # 237693 | CalBRE # 01316139 Questions about Reverse Mortgages? We have answers. No monthly mortgage payments (homeowner must continue to pay property taxes and insurance.) No income requirements No credit score requirements Call one of our professionals today! 831.425.1250 Burial or Cremation Goods and Services are locked in as of 2014 Pre-Plan, Pre-Select, Pre-Pay Payment Options available Alleviate the burden on your family with funeral costs, disputes and over-spending Pacific Gardens Chapel www.Benito-Azzaro.com To plan your Beautiful Farewell call Cathleen M. Lucid (831) 234-6299 Family Services Director Lic. #OI39096 clmpreneed@gmail.com Benito & Azzaro - Funerals, Cremations & Beautiful Farewells Benito & Azzaro Hearing aids are becoming increasingly sophisticated and constantly evolving improved features and advances in digital technology are leading to instruments with better sound quality. Modern hearing aids work much better than their predecessors. They are smaller and more comfortable, with many different sizes and styles to fit your unique lifestyle needs. Features such as digital processing and directional microphone technology make hearing aids highly customization; they can be programmed to amplify specific sounds and frequencies, allowing the user to better understand speech with downplaying annoying background noise. Feedback cancellation has helped eliminate problem whistling and squealing and options for wireless connectivity allow the user to integrate their device with an iPod, cell phone or assistive listening device. Miniaturization has led to the development of hearing aids so tiny they can be placed deep within the ear canal, rendering them nearly invisible to others. If you have a question you'd like us to answer in a future column, email us at ask@scentmd.com www.scentmd.com | 831.476.4414 Santa Cruz - 1595 Soquel Dr. Ste 230 Freedom - 243 Green Valley Rd, Ste B