The Indiana Publisher

Publisher The Indiana Volume 79, Issue 12 • December 11, 2014 Published on second Thursday monthly Members offered marketing tool kits Free materials make special section sales easier than ever H SPA offers a new section on its website devoted to helping member newspapers market themselves and their products. The section, under the Marketing Newspapers tab at www.hspa.com, provides members with tools to assist in marketing, sales, readership and more. The tab will be updated with new features throughout the year. Materials include special section toolkits for advertising staffs, a political advertising packet and other items that can be easily customized with newspapers' logos, ad deadlines, printing dates and more. HSPA offers the materials in cooperation with the Pennsylvania NewsMedia Association, said Pamela Lego, director of Midwest Advertising Placements, HSPA's advertising arm. "For too long, other media sources have been heralding the decline of newspapers, but nothing could be further from the truth," Lego said. "These tools will help remind our readers and clients that Indiana's print and online newspapers have survived the economic downturn, and many are thriving with new innovation, an engaged audience, and increased readership." The materials are designed to help HSPA members continue to See MARKETING, Page 5 NEWSROOM SEMINAR Congratulations Blue Ribbon winners! I ndiana newspaper staffs gathered at the Indianapolis Marriott North Dec. 6 for train- ing to improve their craft and recognition of jour- nalistic excellence. During the awards luncheon, The Herald- Times (Bloomington) and the Hendricks County Flyer (Avon) were honored as Blue Ribbon newspapers, the top accolade given to one daily and one non- daily in the state. For full contest results, visit hspa.com. Budget notice publication: HSPA will work to reinstate this public notice requirement during the upcoming legislative session. Page 4 Hey can they do that? Steve Key, HSPA executive director and general counsel, answers your legal questions. Page 8 INSIDE A Bridal Guide sales tool kit at hspa.com includes a front page cover, leave-behind sales flyer, advertising sales tracking chart, prospective adver- tisers list and editorial content ideas. Husband and wife photojournalists Jeff Roberson and Whitney Curtis spoke to Newsroom Seminar attendees about their ex- perience photographing the unrest in Ferguson, Mo., following a grand jury decision not to indict a white police office who shot an unarmed black man. Above, Curtis is silhouetted in front of a photo she took. Sales staffs, take note: Three newspaper employees have collectively earned more than $230 from HSPA in two months (and revenue for their papers). Your staff can too. Page 4 Turn to Page 6 for more photos. Staff members of The Herald-Times (Bloomington) celebrate their newspaper's Blue Ribbon award for excellence among all Indiana daily newspapers. Staff members of the Hendricks County Flyer (Avon) were on hand to accept their news- paper's Blue Ribbon award for excellence among Indiana nondaily newspapers. PHOTO PROVIDED BY THE HENDRICKS COUNTY FLYER

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