The Indiana Publisher

Page 2 HSPA calendar Sept. 23 Sept. 30 Fall Oct. 67 Dec. 3 Dec. 9 Feb. 4 Feb. 1617 Feb. 24 March 1 Advertising Conference registration deadline Advertising Conference sponsored by HSPA Foundation and INAEA, Ball State University, Muncie Circulation Conference with ICEA HSPA & HSPA Foundation joint board retreat, Nashville, Ind. Newsroom Seminar & Better Newspaper Contest Awards Gala, Indianapolis Marriott North HSPA board meeting, Indianapolis APMEHSPA Foundation Job Fair Annual Meetings & Government Conference, Indianapolis Marriott Downtown Pulliam internship application deadline for newspapers and students Pulliam intern selection committee meeting ADAPT is designed to keep members updated on what's happening in the advertising industry and with HSPA's advertising services. Please pass on information that would benefit advertising staffs by emailing advertising director Pamela Lego at plego@hspa.com. Good idea! ADAPT Tips and info for today's advertising September 15, 2011 Publisher teams with company for print ads The New York Times reports in a Sept. 8 ar- ticle about a new print advertising campaign by Hearts On Fire, the Boston-based dia- mond company. Below are some highlights of the campaign as reported by The Times; read the full story at nytimes.com; search under "Diamond maker." ► Instead of hiring a traditional advertising agency, Hearts On Fire collaborated with an in-house creative team at Hearst Magazines for the campaign, with customized mes- sages in print and digital ads. ► The campaign will be rooted in 82 print spreads that will run in seven Hearst maga- zines over 16 months. ► The content of the print ads will vary slightly in each magazine based on its target audience. HSPA Board of Directors HSPA Officers President: Tim Timmons, The Paper of Montgomery County (Crawfordsville), The Times (Noblesville) Vice President: Greg Morris, IBJ Corp. Secretary: Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo Tribune Treasurer: Jon O'Bannon, The Corydon Democrat HSPA Board Members Dailies Jim Kroemer, Goshen News Randy List, Rust Communications Bill Masterson Jr., The Times of Northwest Indiana (Munster) Tina West, The Courier-Times (New Castle) Nondailies John Haley, Pulaski County Journal (Winamac) Don Hurd, Benton Review (Fowler) Kathy Tretter, Dubois-Spencer County Publishing Co. Inc. Shannon Williams, Indianapolis Recorder HSPA Foundation Board of Directors HSPA Foundation Officers President: Henry Bird, The Herald Bulletin (Anderson) Vice President: John Rumbach, The Herald (Jasper) Secretary: Pat Lanman, Vevay Newspapers Inc. Treasurer: Jeff Rogers, Home News Enterprises HSPA Foundation Board of Directors Linda Chandler, Ripley Publishing Curt Jacobs, The Madison Courier Barbara King, North Vernon Plain Dealer & Sun Kevin Lashbrook, Community Media Group Mayer Maloney, Hoosier Times Inc. Jack Pate, Evansville Courier & Press Neal Ronquist, Paxton Media Group Gary Suisman, Journal and Courier (Lafayette) Post Continued from Page 1 the bigots, psychopaths and conspiracy theorists of the online realm. "Particularly in communi- ties dominated by a single newspaper, an Internet- based letters to the editor platform offering unlimited space, the opportunity to debate both other readers and the journalists respon- sible for the paper's news stories and editorials can reflect democratic self-gov- ernment at its best," Scheer wrote. "However, this ideal can only be realized if edi- tors take seriously their responsibility to edit." HSPA-member papers surveyed on the topic err on the side of ridding their sites of potentially libelous commentary. At The Herald-Bulletin (Anderson), factually inac- curate comments are delet- ed, said Editor Scott Under- wood. The Star Press (Muncie) takes a similar route. "Anything we know to be HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Karen T. Braeckel, HSPA Foundation director kbraeckel@hspa.com • (317) 624-4426 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Milissa Tuley, communications specialist mtuley@hspa.com • (317) 624-4430 Yvonne Yeadon, office manager yyeadon@hspa.com • (317) 624-4433 Shawn Goldsby, advertising coordinator sgoldsby@hspa.com • (317) 803-4772 Employees sought The Indiana Publisher is published bi-weekly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428. Website: www.hspa.com Subscriptions $25 per year. Ad rates furnished upon request. Reporter – Full-time reporter wanted at the Banner Graphic (Greencastle). Established in 1869, the Banner has long been a source of local news and hap- penings in Jackson County. The successful candidate may be a recent college grad with Member notices experience on a school paper or a seasoned reporter looking for an opportunity to become an editor. Send full resume to rwilliams@cmgms.com. Reporter/photographer – Do you have a passion for commu- nity journalism? Want to be in touch with your readers and make a difference in their lives? We are looking for a reporter/ photographer who can do some of everything for our small but excellent daily in central In diana. Email resume and clips to ntcindypayne@comcast.net. (2) Send notices to mtuley@hspa.com. Postings will be listed as space permits in print and in full at hspa.com. SAVE THE DATE! Newsroom Seminar & Awards Gala Dec. 3, 2011 • Indianapolis untrue is removed if it's stated as fact," said Execu- tive Editor Lisa Nellessen- Lara. "For example, 'The mayor voted against a policy to ban smoking' would be taken down if we know she voted for it. But when it comes to opinion – 'The mayor is sympathetic to smokers' – we leave it, as we can't tangibly determine that answer." News organizations are equally protected under a 1996 federal law whether they screen comments or not, Scheer said in his col- umn. Section 230 of the Com- munications Decency Act shields newspapers that per mit readers to post what- ever they wish – injured parties can sue the authors of online comments but not the newspaper – as well as papers that edit comments, as long as editors don't alter the meaning of a post. The Star Press uses a third party to remove obvi- ously offensive and ques- tionable comments from its website, but the sheer quan- tity of posts makes it impos- sible to monitor every one, Nellessen-Lara said. A "report abuse" button allows readers to flag questionable content so editors can eval- uate it. "We will remove com- ments, but we won't edit them," Nellessen-Lara said. "It's all or nothing." The Herald-Times (Bloom- ing ton) takes a similar ap proach, Editor Bob Zalts- berg said. The paper's comments policy assures readers that editors won't edit or alter content, but they will remove something if it is deemed inappropriate. The paper relies on read- ers and staff members to flag a questionable post, he said. "That comment then goes to a half-dozen moderators, who decide whether the post stays or goes," Zaltsberg said. Comments are deleted if they appear to be racist, contain obscenity, or accuse someone of a crime or con- tain other potentially libel- ous content. "If someone posts some- thing we know to be inaccu- rate but is not libelous, rac- ist, obscene or any of the other things mentioned in our policy, we would likely let the commenters debate about it or perhaps go in ourselves to set the record straight in a separate post," he said. "We don't take down com- ments simply because they are mean," he said. Such commenters are rel- atively few in number, although they are often loud and prolific, Scheer said in his column. And in those cases editing doesn't equate to censorship, he said. At the Tribune-Star (Terre Haute), editors delete questionable or offensive comments when they see them or when they are brought to the paper's attention, Editor Max Jones said. "For the most part, our commenters remain fairly civil, even when they're riled up," he said. "They seem to understand that if they want to be heard they have to remain within our liberal boundaries of civili- ty."

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