Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/395152
Publisher The Indiana Volume 79, Issue 10 • October 9, 2014 Published on second Thursday monthly See Advertising, Page 8 See Survey, Page 8 HSPA & FOUNDATION ANNUAL CONFERENCE Information + networking Newspaper publishers, executives, editors and advertising and circula- tion staffs gathered for the HSPA and Foundation Annual Conference Sept. 25-26 in Indianapolis. The event included a golf outing, nationally recog- nized speakers, receptions, dinners and advertising awards gala. Indiana Lt. Gov. Sue Ellspermann, right, presented the HSPA Distinguished Service Award to Patrick Lanman, publisher of Vevay Media Group. Lanman was honored for his extensive contributions to newspapers, HSPA and the Foun dation, includ- ing serving on its board of directors. Lan man's family, including his infant grandson, was on hand to see him accept the honor. Veteran journalist Val Hoeppner, CEO of Val Hoeppner Media and Consulting, conducts a session on social media during the Annual Conference. Far left: Indiana Lt. Gov. Sue Ellspermann, left, talks with attendees at the HSPA Governor's Reception Sept. 25. Left: Attendees at the HSPA & Foundation Annual Conference lis- ten to a speak- er Sept. 26. Switzerland County Sheriff Roy Leap, left, received the Frank O'Bannon Sunshine Award from HSPA for his efforts to protect open government. On hand to present the award was for- mer Indiana First Lady Judy O'Bannon. The award is named for her late husband. Steve Key, HSPA executive director ad general coun- sel, center, talks with Dave Eld- ridge, publisher of the Perry County News (Tell City) and sec retary of the HSPA board of directors, right, and his wife, Judy Eldridge, during the Governor's Reception. H oosiers overwhelmingly sup- port the requirement that state and local governments publish public notice advertisements in Indiana newspapers. That's the finding of an American Opinion Research survey conducted this year to gauge public attitudes toward public notice advertising, readership of Indiana newspapers and Hoosier voting patterns and election information sources. Results were based on interviews with 1,000 Indiana adults using cell phones, land lines and online con- nections. Results were weighted and projected to the total adult population of the state. American Opinion Research designed the survey to ask about public notice N ewspapers now earn more revenue when they up-sell ads into HSPA's statewide advertising network. Starting this month, newspapers that up-sell their clients' classified or small-space black-and-white display ads keep 45 percent of the up-sell price. That's revenue in addition to what the newspaper already made for the original sale of the ad in their paper. HSPA's advertising network runs daily and weekly classifieds and 2x2 and 2x4 ads in member newspapers. The ads can run statewide or in one or two regions of the state. HSPA's ad revenue makes up 80 percent of its budget, funding legislative lobbying and legal assis- tance for newspapers, access law training, and more. Up-selling just one ad a month brings significant additional revenue each year for member newspapers. A newspaper's 45 percent cut means it keeps $153 for every weekly classified it up-sells, $272 for every daily classified, $416 for every 2x2, and $832 for every 2x4. To reward sales staffs for Papers get bigger cut from HSPA advertising Members earn from $153 to $832 per ad Sales staffs receive $17-$92.50 per ad Let us help HSPA's Shawn Goldsby will walk sales staffs through every step of an HSPA up-sell. Call her at (317) 803-4772. Indiana survey favorable for newspapers For more photos visit www.hspa.com