The Indiana Publisher

Publisher The Indiana Volume 79, Issue 9 • September 11, 2014 Published on second Thursday monthly HSPA pleased with survey Results: Hoosiers want public notices in newspapers Efforts increase revenue for Indiana papers See MAP, Page 5 See Survey, Page 6 Gov. Mike Pence speaks during the Governor's Reception at the 2013 HSPA and Foundation Annual Conference. Pence is scheduled to attend the 2014 event as well, when newspaper executives gather Sept. 25-26 in Indianapolis. Internship success: Several Indiana papers find matches made in heaven with Foundation interns. Page 3 Open up: Former Indiana Congressman Lee Hamilton writes about why government openness matters. Page 5 Hey, can they do that? Steve Key answers your access and legal questions. Page 6 Key Points: Access to doctors' salaries gives the public needed information. Page 8 INSIDE M idwest Advertis ing Placements, the advertising services division of the Hoosier State Press Association, has sur passed the $1 million mark in advertising distributed to Indiana newspapers in 2014. This represents placements for 15 clients. The 720 indi vidual ads were sent to 122 newspapers across the state. The million dollars in advertising placed through the end of August surpasses the total placed for all of 2013 – $746,000. "MAP's successes are just a tip of the iceberg as to the work done by Advertising Director Pam Lego and our partners at the Pennsylvania Newspaper Association on behalf of our member news papers," said HSPA Executive Director and General Counsel Steve Key. For every successful ad sale, MAP provides at least four more quotes to other advertisers, Key said. And Lego serves as the newspaper industry's cheer leader – making visits and presentations to advertising agencies and other potential clients who would benefit from a presence in newspa pers, both print and digital products. Lego said the $1 million milestone is a conservative number as to MAP's actual impact for HSPA members. Newspapers benefit from T he percentage of adult Hoosiers who access the Internet at least once a week is 86 percent. That's probably not a surprising number to most people. What may be surprising is that same percentage of adult Hoosiers read a newspaper at least once a week, whether in print or online. That's just one of many tidbits gleaned from the results of a statewide survey conducted earlier this year by American Opinion Research for the Hoosier State Press Association. The statistic shows that Indiana newspapers remain an important institution and source of community informa tion for Hoosiers. The HSPA Board of Direc tors funded the survey to determine Hoosier attitudes toward public notice advertis ing following two legislative sessions where a total of 10 antipublic notice advertising bills were filed. The full survey results will be shared with newspaper executives during a portion of HSPA's Sept. 26 Annual MAP places $1M in 2014 "Whether the advertising is placed by MAP or MAP helps facilitate the placement, our goal is to keep newspaper advertising as simple as possible for clients." Pamela Lego, MAP advertising director 86 86 Percent of Hoosiers who access the Internet at least once a week Percent of Hoosiers who read a newspaper at least once a week SURVEY SAYS Annual Conference + golf outing What: Two-day event for newspaper publish- ers, executives and advertising and circu- lation staffs who want to improve revenue and business opera- tions When: Thursday and Friday, Sept. 25-26 Where: JW Marriott, Downtown Indianapolis. Golf at Southern Dunes Golf Course, Indianapolis Information: sgoldsby@hspa.com, (317) 803-4772 or www.HSPA foundation.org/events H SPA and the Foundation will welcome Gov. Mike Pence during a recep tion at the Annual Conference this month. The association's event Sept. 2526 combines business and fun for publishers, executives, editors, and advertising and circulation professionals at the JW Marriott in downtown Indianapolis and Southern Dunes Golf Course in the metro area. In addition to a golf outing and Governor's Reception, attendees will hear from leading media experts from across the country. They will tackle topics that include: • How to Strengthen Your Competitive Position Now and Grow New Revenue • Using Social Media Effectively • The Real Value of Newspapers in Our World Today • The Optimistic Future of Newspapers • Practical and Tactical Strategies to Grow Your Audience. HSPA & FOUNDATION ANNUAL CONFERENCE Revved up for revenue Newspaper leaders will leave Annual Conference with ideas, contacts SOURCE: American Opinion Research, 2014

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