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The Milwaukee County Post covers the southern and southeastern corner of Milwaukee County. The Post is mailed to 14,100 total households within more than a dozen desirable zip codes in the county. Readers annually request this publication in order to be included in The Post's weekly mailed distribution. The Post includes editorial coverage of some of the major stories that have hap- pened in Milwaukee County and the impact on readers within The Post's coverage area. Local columnists contribute throughout the paper on city and county govern- ment, local schools, community activities and lifestyles, sports and entertainment. BONUS: Advertisers receive additional exposure in The Post's e-edition on the Conley Media website at gmtoday.com. According to a 2013 Pew Research Report, the frequency of newspaper readership increases with the level of education, while newspaper readership also correlates with higher income levels. Newspapers ranked fi rst or tied for fi rst place in the top three benefi t statements related to advertising platforms they use with "you check for your regular shopping," "most valuable in planning shopping" and "most believable and trustworthy." Print newspapers scored highest out of 19 advertising sources used by survey participants to plan shopping or make purchasing decisions in the last seven days. Even those who self-identify as non newspaper readers never- theless reported using newspapers with three of the top fi ve ac- tions relating specifi cally to advertising: clipping a coupon, check- ing sales in local stores and comparing prices for items intended to purchase.* *How America Shops and Spends 2013," conducted for NAA by Frank N. Magid Associates Milwaukee County MILWauKEE countY Post Milwaukee County Post Publish Date: Friday Delivery: USPS & Newstand Circulation: 14,100* Tabloid Page Size: 10.6" w x 10.5" d Retail column width: 1 Mod 2.58" x 2.56" Classified Column width: 1.11" Advertising Deadline: Tuesday 4 PM Post Readers Milwaukee county Median age 39.7 33.6 Home value 179,070 165,700 Residents per HH 2.39 2.44 Median HH Income $52,654 $43,599 *per USPS 3526-R Statement of Ownership, October 2013

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