The Milwaukee Post

10 • Milwaukee County Post • June 6, 2014 Post Staff MILWAUKEE – The Medical College of Wisconsin has been selected to lead key research in the most comprehensive study of concussion and head impact exposure in sports ever conducted. The $30 million initiative was announced by President Obama recently at the White House Healthy Kids & Sports Concussion Summit. It is a joint initiative between the NCAA and the Department of Defense. "Ultimately, this work is designed to more fully inform a comprehensive understanding of sport-related concussion and traumatic brain injury," said Michael McCrea, Ph.D. McCrea is professor of neurology and neu- rosurgery and the director of brain injury research at MCW. He will direct the Advanced Research Core, one of three main pillars of the project. The Advanced Research Core will conduct studies that incorporate head impact sensor technologies, advanced neuroimaging, biolog- ical markers and detailed clinical studies in studying the acute effects and early patterns of recovery from sport-related concussion. McCrea's study of concussion spans two decades and has involved more than 10,000 student-athletes in southeastern Wisconsin. He said the initiative will involve the most sites, the largest number of athletes playing the greatest number of sports, and the most cutting-edge technology available to offer insight into all aspects of concussion. It will be conducted through the Concussion Assessment, Research and Education Consortium, and MCW will serve as one of three coordinating centers for the consortium. NCAA and Dept. of Defense launch $30M concussion study Medical College will lead key research Post Staff MILWAUKEE – The Greater Milwaukee Committee said recently that Michael Hostad is the new executive director of Innovation in Milwaukee. He has spent the past 13 years in various positions at the University of Wisconsin-Milwaukee, accord- ing to a statement. In his new role as MiKE executive direc- tor, Hostad will work with community stake- holders to advance the organization's efforts in innovation. MiKE focuses on connecting talent with corporations in Milwaukee and beyond, in addition to recruiting and retain- ing key employees in the region. GMC hires new MiKE executive director 4550 S. 27th Street, Suite B, Milwaukee, WI 53221 414-395-8606 1136 Miller Park Way, West Milwaukee, WI 53214 414-383-4236 8171 S Howell Avenue, Oak Creek, WI 53154 414-764-6304

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