Rutherford Weekly

Our 19th Year • Issue No. 20 • May 19, 2011 WRIGHT’S ROOFING •Free Estimates •Metal, Shingles & Cedar •Shakes/Remodeling & Repair “SMALL TOWN FRIENDLY”® In & Out Inspections & Service Center InspectionsInspections • Brakes ...& Much More! Rutherford Regional Health System • Brakes Rutherford Hospital Announces New Brand Name Is See David Greene For All Your Automotive Needs! Over 30 YeOver 30 Years Experience!ars Experience! See David Greene For All Your Automotive Needs! 128 Chase Road, Forest City Across From Key Largo Sandy Mush 828-245-1500 Honest & Fair Prices Honest & Fair Prices & Service In A & Service In A Christian Environment! Christian Environment! Health & Rutherford Hospital Inc. has unveiled a new corporate brand ellness Health & Wellness Section In Honor Of In Honor Of Section Dining & S See Page 21 ANNUAL ANNUAL VETERANS & MILITARY VETERANS & MILITAR PERSONNEL HAIRCUT MONDA HAIRCUT DAY DA FREE FREE MONDAY, MAY 30 MAY 30TH TH Health & Wellness Section 8AM TIL 4PM LAZA 8AM TIL 4PM PLAZA BARBER ARBER SHOP 108 West Main St. HOP 108 West Main St. Forest City Forest City Entertainment Guide Entertainment Guide 828-245-7553 Dining & 828-245-7553 Dining & See Page 21 See Page 21 See page 7 7 Entertainment Guide for its organization, which will now be called Rutherford Re- gional Health System. The new logo and name were introduced on May 3 to department leaders and staff, foundation board members, and medical staff. The organization remains independent and the new brand is not in any way associated with a change in ownership or affi lia- tion. In fact, hospital leaders say, just the opposite is true. “Our new name and logo is symbolic of growth and an ex- citing future,” said David Bixler, president and CEO. “We are independent and our intentions are to remain independent for the long term. This transition is representative of our desire to be progressive and our plans to grow. Our hope is that wher- ever you see our new name and logo you will have a sense of assurance that Rutherford County has a healthcare system at work to care for its residents from birth through the later stages of life.” A primary reason for introducing a new brand is to competi- tively position Rutherford Regional Health System among other healthcare organizations in the surrounding areas. Joe Carson, chairman of the Rutherford Regional Board of Trustees, added, “The name and logo had not changed or been upgraded for many years. We are a contemporary, comprehensive medical system and our name and logo ought to refl ect that.” The organization also feels that the new brand serves to better educate the public about all of the services Rutherford Regional offers. Bixler added, “By referring to ourselves as a regional health system – and by featuring a common logo on all of our facilities – our community can better understand that we feature a full spectrum of healthcare offerings that includes family practices, general and orthopedic surgical practices, psy- chiatric care, home care, rehabilitation services, ultra modern imaging capabilities, emergency care, occupational medicine, an accredited cancer program and much more.” The organization plans to begin transitioning to the new name next week, which coincides with National Hospital Week. Vis- ible changes such as external signage will be among the fi rst noticeable differences to take place. Leaders did note that the hospital facility itself will be referred to as Rutherford Regional Medical Center, but that all other outlying offi ces and services would feature the health system logo and name. In the coming weeks, all affi liated services will have the new brand featured on their signs. “In a time of economic diffi culty for our area and for healthcare in general, our organization has to be as proactive as possible from a marketing and visibility perspective. We can either be passive or we can be progressive and seek to constantly up- grade the way we present ourselves to our community,” said Carson. “The board unanimously felt we must continue to press forward with new and creative ways to communicate our wide range of services to this region. Upgrading our brand, the way we look, and the way we present ourselves externally is a posi- tive start.” Both Bixler and Carson added that upgrades to the system’s family practices and the addition of several new family practice providers are yet more signs that the organization is making a greater commitment than ever before to meeting community needs in all phases of healthcare. For more information contact Matt Webber, director of mar- keting at 828-286-5068. Article and logo submitted by: Matt Webber, Director Of Marketing Rutherford Regional Health System WE PAY TOP DOLLAR WE PAY CASH! WE PAY TOP DOLLAR Now Buying Cars, We buy aluminum, steel, insulated copper wire, brass, copper, aluminum cans or rims, radiators, etc. Call for prices! New Large Scales Installed Installed 620 Hwy. 120, Mooresboro • 828-447-3505 SOS Recycling WE ARE OPEN DURING LUNCH! ARE OPEN DURING s We unload your junk for you! MORE LOCATIONS TO BETTER SERVE YOU... 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