The Indiana Publisher

If your reporters have iPhones, they can shoot, edit & post news videos See Survey, Page 6 See Reporters, Page 7 See Health, Page 6 Electronic devices on trial: HSPA wants the state's court system to adopt guidelines that would allow laptops, tablets. Page 2 Ad interns: HSPA Foundation's first class of advertising sales interns starts this summer. Page 3 2014K: Have you encouraged your staff to give $20 to support newspapers? Page 5 Hey, can they do that? Steve Key answers your legal questions. Page 5 INSIDE Thurs., June 19 Ball State University Shooting, editing & posting video all from your smartphone REGISTRATION HSPAfoundation.org/ roadshow Smart Video ROAD SHOW FOR REPORTERS WORKSHOP Publisher The Indiana Volume 79, Issue 5 • May 8, 2014 Published on second Thursday monthly A n HSPA Foundation partnership will allow member newspapers to run columns on national health issues at no cost. Indiana newspapers will receive the bi-weekly pieces, written by Columbia Journalism Review contrib- uting editor Trudy Lieberman, through the end of the year. The columns will address national health news that impacts readers at a personal level. HSPA will email them to editors. The Commonwealth Fund in Washington, D.C., provides them through a grant program, and the HSPA Foundation commit- ted $1,000 in matching funds to distribute them to Indiana news- papers. For many papers, staffing and lack of expertise make it dif- ficult to cover national health issues, said Steve Key, execu- tive director and general coun- sel for the Hoosier State Press Association. "The Foundation's effort allows papers to share important news that can assist readers who are trying to make decisions con- cerning the Affordable Care Act, Medicare or other health care issues," Key said. Lieberman, a journalist for 40 years, is an adjunct associ- ate professor of public health at Hunter College in New York. She's a longtime contributor at the Columbia Journalism Review and a fellow at the Center for Advancing Health. She had a long career at Consumer Reports specializing in insurance, health care and T he HSPA Board of Directors has secured the services of American Opinion Research to conduct a survey of Hoosier attitudes toward public notice advertising. The move was prompted by the high number of bills introduced during the past two legislative sessions that attack the concept of publica- tion of public notices as the best way to inform Hoosiers what state and local govern- ment units are doing or con- templating. American Opinion Research of Princeton, N.J., also con- ducted a statewide newspaper readership survey for HSPA in 2004. That poll included questions about public notice advertising as well. American Opinion Research, or AOR, will con- duct 15-minute interviews with 1,000 Hoosiers through the Internet, cell phones and landline phones to reflect the diversity of how people com- municate. HSPA Executive Director and General Counsel Steve Key has reached out to three state legislative committee chairmen who have been involved with recent public notice advertising legislation to review the questions that will be asked. State Rep. Kevin Mahan, R-Hartford City, chairman of the House Government and Regulatory Reform Committee; State Sen. Randy Head, R-Logansport, Trudy Lieberman Members receive health columns Survey covers public notices ROAD SHOW FOR REPORTERS Video reporting workshop What: Smart Video, iPhone video editing training for reporters When: Thursday, June 19, 2014 Where: Ball State University, Muncie Cost: $35 (early-bird rate) or $45 (regular registration); includes lunch and a 2014 AP Stylebook Registration: Return form editors received by mail or register online at HSPAfoundation.org/ roadshow M obile video training can help news- rooms quickly ramp up their multi- media offerings – and give journalists a valuable new skill set. "Thanks to ultra-fast 4G networks and dazzling HD screens, mobile video has proven to be far more popular than anyone might have guessed," Business Insider reported earlier this year. To help jump-start multimedia production among staffers who haven't had much experience, HSPA, APME and Ball State Journalism are offering a one-day short course in June – for the same low cost as always at the annual Road Show for Reporters. "Smart Video" is a concise, hands-on training program for users of iPhones on June 19 from 9 a.m. to 4 p.m. Register for $35 (plus $16 in apps) at HSPAfoundation.org/events. Smart video Hoosiers favored publication in previous poll Wanted: Video ad newbies N arrative video advertising is now as close as an iPad. A one-day seminar, "Mobile Money: Narrative Video Ads" on June 26 in Muncie, will teach sales reps the skills they need to shoot, edit and post short, simple video clips to showcase the features and personality of small businesses. Ball State University professors John Strauss and Juli Metzger walk you through the basics of shooting and editing – possible thanks to inexpensive software and a training program designed specifically for Web video. What: "Mobile Money: Narrative Video Ads," training that teaches ad sales reps how to produce short, simple video clips to showcase the features and personality of small businesses When: Thursday, June 26, 2014 Where: Ball State University, Muncie Registration: Return the form your paper will receive by mail or register online at HSPAfoundation.org/events Seminar: Narrative video ads See Ads, Page 7

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