Milwaukee Post
Issue link: https://www.ifoldsflip.com/i/301332
DID YOU KNOW? Local news at your fingertips Visit www.gmtoday.com MARK BELLING The $500M gorilla in the Bucks sale Page 9 No guarantees Bucks stay here without new arena • You can fold a piece of paper in half more than seven times. • A single drop of water contains 1 hundred billion billion atoms. • Dreamt is the only English word that ends in the letters "mt." – Source: Cool Facts app MILWAUKEE COUNTY STEPS UP EFFORTS TO COMBAT DRUG DEATHS – PAGE 3 STEVE 'THE HOMER' TRUE Brewers have the arms to make the playoffs Page 11 Success in baseball is driven by pitching Like us on Facebook: www.facebook.com/MilwaukeePost Follow us on Twitter: www.twitter.com/MilwaukeePost Can new owners create Bucks fever? By RICH ROVITO Special to The Post MILWAUKEE – Herb Kohl's pending deal to sell the Milwaukee Bucks to a pair of wealthy East Coast businessmen is generat- ing some long-absent excitement around the downtrodden NBA franchise, but the prospective new owners must endear them- selves to the community if they are to gain support for a new arena to serve as the team's home, according to a local marketing expert. "A major challenge for the new owners is how to build excitement around the Bucks," said Felicia Miller, associate professor of marketing at Marquette University. The Bucks finished with the worst record in the NBA this season, winning only 15 games against 67 losses. It also set a mark for futility for the franchise, which got its start in 1968. The Bucks played before sparse crowds on most nights at the BMO Harris Bradley Center, the team's home court since the 1988-89 season. After a run to the Eastern Conference finals in 2001, the Bucks have generally struggled on the court ever since under the ownership of Kohl, who purchased the fran- chise in 1985 for $18 million. Despite the Bucks' struggles, Kohl, who served as a United States senator from 1989 to 2013, remains "intertwined into the fab- ric of Wisconsin," Miller said. The 79-year-old Kohl has agreed to trans- fer ownership of the NBA franchise to Wesley Edens and Marc Lasry, who some local residents and Bucks fans are likely to view as rich Wall Street financial wizards "solely concer ned about generating a return on their investment," she said. Lasry is the billionaire chair man of Avenue Capital Group, a private equity firm based in New York City. Edens' Fortress Investment Group is a publicly traded hedge fund, also based in New York City. Community support key to team's future in Milwaukee See BUCKS on Page 6 Miller Sheehy MILWAUKEE COUNTY'S WEEKLY NEWSPAPER APRIL 25, 2014 Zimmermann's Service 360 E. Howard Ave. 414-744-9868 With coupon. Expires 5/9/14. BRAKES most cars $ 89 95 per axle. Remodel Move-In Special! Receive half off of your 2nd, 3rd, 4th and 5th month's rent and a deposit of only $1,000 down! When you move in by March 31, 2014 Remodel Move-In Special! Receive half off of your 2nd and 3rd month's rent and a deposit of only $1,000 down when you move into Meadowmere Assisted Living by May 31, 2014! 7 Levels of Care 1 SENIOR LIVING COMMUNITY MITCHELL MANOR • MEADOWMERE WEST ALLIS "REMEMBERING THE PAST, LIVING THE PRESENT, PLANNING FOR THE FUTURE" Meadowmere makes it easy to plan for changing needs. We're also the perfect solution for couples with different needs who want to enjoy life together. ADULT DAY PROGRAMS: Offering nutritious, flavorful lunches; inspiring activities and care more than 10 hours a day. SHORT STAYS: Let us take care of Mom or Dad while you're away. ASSISTED LIVING: Beautiful apartment homes surrounded by friends. COMMUNITY BASED RESIDENCE MITCHELL MANOR: Enhanced Assisted Living. SKILLED NURSING: For residents with complex health challenges. REHAB TO HOME: State of the art rehabilitation after orthopedic surgery, illness or injury. MEMORY CARE: Featuring our award-winning Bridge to Rediscovery™ program. Join us for lunch and a personal tour, and let us answer your questions. 237980058