The Indiana Publisher

Page 2 April 10, 2014 Workshop focuses on native video advertising Officials: Open doors, get funds A sweeping revolution in Web video means major opportunities for newspaper sales executives. Video advertising, once expensive, time-consuming and technically beyond the reach of print professionals, is now as close as an iPad. HSPA Foundation and Ball State University are offering a one-day seminar, "Mobile Money: Narrative Video Ads" on June 26 in Muncie. Ball State Professors John Strauss and Juli Metzger walk you through the basics of shooting and editing with the iPad – a process now possible thanks to inexpensive software and a training program designed specifically for Web video. Narrative video ads emphasize short, simple video clips to showcase the distinguishing features and personality of small businesses – to tell stories about people and advertised events. This concise, hands-on seminar emphasizes the techniques of mobile video. It builds on the selling power of video that is real, raw and compelling – the difference between watching a fun snippet online and just another repurposed TV commercial. Strauss and Metzger come from backgrounds in newspapers, radio, TV and online. Strauss has conducted video seminars across the country, including the SPJ national conference in Washington. Metzger is a three-time publisher with a strong record of building digital sales. Together, they'll walk you through the basics of short, easy video pieces, show you how to put them on the Web and how to blend them into your digital selling strategy. The result: Vibrant, more compelling ads online and a great opportunity to develop new digital revenue streams. Watch your mail for the registration form coming soon from HSPA Foundation and an email announcement that online registration is open. S teuben County Commis sioners will not fund the area's economic develop ment corporation unless its meetings become at least partially open to the public. Discussion about whether to fund the agency contingent on open meetings began in December. Commissioners have paid half of the annual funds to the development corporation for 2014 but voted April 7 to end their relationship in January if meetings do not become open. "The commissioners stand pat that there must be an open meeting of some sort," said Ron Smith, president of the commissioners. Members of the Steuben County Economic Develop- ment Corp. board have said they can't conduct their business in public because of the sensitive nature of industrial prospects, who often demand secrecy with their projects. Because the economic development corporation is nonprofit, state law does not require it to hold open meetings. It does have to disclose its finances on an annual federal tax form. While the group does receive some private money, the lion's share of its funds comes from government. Commissioner Jim Crowl said the Steuben County Economic Develop ment Corp. should be able to hold its meetings partly open to the public to deal with general, non-sensitive matters, and then close the session to deal with issues related to business recruitment. What Crowl laid out was similar to how the development group conducted meetings from its inception in 2004 to 2011, when the board changed its bylaws to make their meetings closed. In its 2013 budget, about 77 percent came from local government, the county, city and towns. Of that, $130,488 was from Steuben County; that total was 48 percent of the total budget of $273,662. HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Karen T. Braeckel, HSPA Foundation director kbraeckel@hspa.com • (317) 624-4426 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Milissa Tuley, communications specialist mtuley@hspa.com • (317) 624-4430 Yvonne Yeadon, office manager yyeadon@hspa.com • (317) 624-4433 Shawn Goldsby, advertising coordinator sgoldsby@hspa.com • (317) 803-4772 The Indiana Publisher is published bi-weekly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428. Website: www.hspa.com Subscriptions $25 per year. Ad rates furnished upon request. HSPA calendar June 19 Road Show for Reporters, Ball State University, Muncie June 13 Advertising Contest Deadline July 25 Better Newspaper Contest Deadline Sept. 25-26 Annual Conference (new mega conference format), JW Marriott, Indianapolis + Golf Outing Dec. 6 Newsroom Seminar, Indianapolis Marriott North HSPA Foundation Board of Directors HSPA Foundation Officers HSPA Foundation Board of Directors HSPA Board of Directors HSPA Officers President: Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo Tribune Vice President: Jon O'Bannon, The Corydon Democrat HSPA Board Members Andy Eads, Paxton Media Group Brandon Erlacher, The Elkhart Truth Randall Shields, Home News Enterprises Terry Ward, KPC Media Group Kim Wilson, South Bend Tribune Dailies Nondailies Dave Eldridge, Perry County News (Tell City) John Haley, Pulaski County Journal (Winamac) Don Hurd, Benton Review (Fowler) Greg Morris, IBJ Corp. Kathy Tretter, Dubois-Spencer County Publishing Co. Inc. President: Jack Pate, Evansville Courier & Press Vice President: Nancy Grossman, Leader Publishing Secretary: Michael J. Christman, Fort Wayne Newspapers Treasurer: Jeff Rogers, Home News Enterprises Henry Bird, Community Newspaper Holdings Inc. Curt Jacobs, The Madison Courier Barbara King, North Vernon Plain Dealer & Sun Patrick Lanman, Vevay Media Group Mayer Maloney, Hoosier Times Inc. William "B.J." Riley, Community Newspaper Holdings Inc. John Rumbach, The Herald (Jasper) MEMBER NOTICES Sales representative – The Connersville News-Examiner, owned and operated by Paxton Media Group, is looking for experienced sales professional who is willing to prospect, make presentations and make money. A college graduate and advertising sales experience is preferred but not required. We are looking for candidates who have sales experience and the desire to learn, excel and make a difference. The schedule is 7:30 a.m. to 4:30 p.m. Monday through Friday, or as needed to reach assigned sales goals and complete work assignments. Computer skills are a must. We offer a pay structure with salary and bonuses, plus paid vacation, sick leave, company match 401(k), flexible spending plan, health/dental insurance and other benefits. Valid drivers license, reliable vehicle and current insurance are required. If you want to be rewarded and recognized for your efforts, please submit resume and salary requirements to mspillers@ newsexaminer.com. Paxton Media Group LLC is an equal opportunity employer. Circulation operations manager – The Chronicle- Tribune in Marion, Ind., requires skilled manager involvement in circulation operations. The Chronicle-Tribune publishes Monday-Sunday. Send resume and salary expectations to lkelsay@chroncile-tribune.com. Advertising sales representa- tive – The Chronicle-Tribune (Marion) is looking for an experienced sales professional who is willing to prospect, make presentations and make money. A college graduate and advertising sales experience is preferred but not required. The ideal candidate will be a results-driven individual that enjoys working with businesses to provide marketing solutions. You will represent five publications in print and digital solutions. Computer skills are a must. We offer a pay structure with salary, bonuses, plus paid vacation, sick leave, company match 401(k), flexible-spending plan, health/dental insurance and other benefits. Valid drivers license, reliable vehicle and current insurance are required. If you want to be rewarded and recognized for your efforts, please submit resume and salary requirements to showard@ chronicle-tribune.com. The Chronicle-Tribune is owned by Paxton Media Group LLC, an equal opportunity employer. Newspaper available – Successful small newspaper more than 100 years old possibly available for trade. Very profitable small daily is centrally located in robust market and could be subject of possible trade with another small daily or strong weekly. Ownership looking for papers in rural area(s) that also have long histories. Steve Key, executive director of the Hoosier State Press Association, will forward serious inquires. Contact him at skey@hspa.com. Send member notices to mtuley@hspa.com. Postings will be listed as space permits in print and in full at www.hspa.com. Employees sought Herald Republican (Angola) IN THE NEWS: OPEN DOOR LAW Seminar: Native video ads What: Mobile Money: Narrative Video Ads When: Thursday, June 26, 2014 Where: Ball State University, Muncie Registration: Watch for mailed and emailed registra- tion information later this month. By John Strauss Ball State University

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