July 2023 NewsBeat 3
Succeeding with subscriptions
Jack Marshall, co-founder Toolkits.
com
How publishers can position
themselves for subscription success
in 2023. New research explores over
2,500 U.S. consumers' attitudes and
behaviors towards publishers' digi-
tal subscription products.
Audience loyalty may not be
what we think: constructing the
legitimacy of journalists' market-
ing role
Tim P. Vos, professor and director,
Michigan State University School of
Journalism
Ryan J. Thomas, assistant profes-
sor, Edward R. Murrow College of
Journalism, Washington State Uni-
versity
Reconsidering and reconstructing
the journalism's gatekeeper role
plus: how participatory journalism
became a taken-for-granted norm,
how news use can help mitigate
misinformation beliefs, and the lim-
its of live fact-checking.
Outsmarting digital trolls
Viktorya Vilk , Pen America
Learn how to outsmart the trolls
by auditing your social media ac-
counts, tightening your privacy
settings and tracking down your
personal info so you can maintain
the public profile you need to do
your job.
And last, but not least:
AMA – the all-knowing and ev-
er-powerful publishers' roundtable
Moderated by NYPA board presi-
dent, Gavin Menu
Join us for this Ask Me Anything,
share your greatest hits, your best
ideas. The perfect closing session.
Then spend a couple of hours
walking Boston's famous Freedom
Trail, visiting a pub or two, shop-
ping, or touring a museum before
joining your friends for a Boston
Harbor sunset cocktail cruise.
Enjoy your summer – we can't
wait to see you this fall – confer-
ence and hotel room reservations
at nynewspapers.com - https://
nynewspapers.com/nypa/confer-
ences/
Michelle K. Rea
Boston's Quincy Market
