NewsBeat

July 2023

NewsBeat is a newsaper industry publication by the NY Press Association.

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July 2023 NewsBeat 3 Succeeding with subscriptions Jack Marshall, co-founder Toolkits. com How publishers can position themselves for subscription success in 2023. New research explores over 2,500 U.S. consumers' attitudes and behaviors towards publishers' digi- tal subscription products. Audience loyalty may not be what we think: constructing the legitimacy of journalists' market- ing role Tim P. Vos, professor and director, Michigan State University School of Journalism Ryan J. Thomas, assistant profes- sor, Edward R. Murrow College of Journalism, Washington State Uni- versity Reconsidering and reconstructing the journalism's gatekeeper role plus: how participatory journalism became a taken-for-granted norm, how news use can help mitigate misinformation beliefs, and the lim- its of live fact-checking. Outsmarting digital trolls Viktorya Vilk , Pen America Learn how to outsmart the trolls by auditing your social media ac- counts, tightening your privacy settings and tracking down your personal info so you can maintain the public profile you need to do your job. And last, but not least: AMA – the all-knowing and ev- er-powerful publishers' roundtable Moderated by NYPA board presi- dent, Gavin Menu Join us for this Ask Me Anything, share your greatest hits, your best ideas. The perfect closing session. Then spend a couple of hours walking Boston's famous Freedom Trail, visiting a pub or two, shop- ping, or touring a museum before joining your friends for a Boston Harbor sunset cocktail cruise. Enjoy your summer – we can't wait to see you this fall – confer- ence and hotel room reservations at nynewspapers.com - https:// nynewspapers.com/nypa/confer- ences/ Michelle K. Rea Boston's Quincy Market

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