NewsBeat

February 2023 NewsBeat 13 By FRANK BLETHEN Guest opinion: A 10-point plan for the government to shore up local newspapers I n early December, I wrote about how our democracy and its corner- stone — the trusted local indepen- dent newspaper — are in crisis. There is no question that the revival of local, independent newspaper stew- ardship is critical to shoring up the wobbly legs of our democracy. Now I will share, in priority of posi- tive impact, the actions which can and in most cases must be taken by the federal government before it is too late. As you read the list keep in mind that localism of ownership is critical and that newspapers should never again become controlled by absent investors who do not care about our comamunities. Such investors will continue to milk every cent out of local newspapers until they become ghost papers in news deserts, with scant coverage and dire consequences for the health of towns, cities, counties and the nation. After two decades of unchecked media consolidation and growing tech dominance, more than a fifth of Ameri- cans now live in places with little to no local news coverage. That includes 70 million people living in counties with no local news- paper at all, according to researchers at Northwestern University's Medill School. The current pace of two news- papers failing per week, on average, will increase without federal intervention, swift leadership and new ideas. Here is my list of priorities for sav- ing local, independent newspapers and democracy: • Pass the Journalism Competition and Preservation Act, also referred to as the Safe Harbor act. This bipartisan proposal would enable newspapers to collectively bargain with dominant tech companies and get paid for Big Tech's use of newspaper content. This approach is proven to stabilize news outlets and restore newsroom jobs. • Pass the Local Journalism Sustain- ability Act (LJSA). This would have an immediate, positive impact and save jobs. It would provide tax credits based on how many journalists are employed at a news outlet. LJSA is an elegant, bipartisan solution that rewards in- vestments in journalism and will save hundreds of local newspapers in the coming year. • Develop a permanent newsroom head count subsidy within five years. (The LJSA would expire after five years). • Remove local, family newspaper stewardship assets from the federal death tax. Family-owned newspapers are capital intensive businesses that can be forced to sell out due to this unnecessary tax burden. • End the debilitating negative fi- nancial impact on newspapers from Big Tech's monopoly on digital advertising. • Create a low- or no-interest loan or grant program for small, rural newspa- pers to buy equipment for content cre- ation and distribution. This would keep many small, rural papers afloat with the print and digital equipment needed to stop the proliferation of news des- erts and ghost newspapers. • Create a fund for impoverished urban neighborhoods to receive paid news subscriptions and adequate broadband internet service. • Create a fund to provide grants to local communities creating startup news publications. • Require the U.S. Postal Service to provide free and reliable delivery for newspapers, building on the newspaper subsidy provided in the Postal Act of 1792. • Explore ways to protect local news- paper stewardships from outside finan- cial investors. Keep in mind that newspapers have become hybrid print and digital prod- ucts. This was a necessity as Big Tech's monopoly took ever more advertising. Also keep in mind technological and generational changes, with younger readers preferring digital delivery and most older readers preferring print. This dichotomy plays out in both how we develop our content mix and how we distribute our content. Local newspapers were never intend- ed to be a cash cow for short-term, absentee investors. They are local insti- tutions providing a vital service to their communities. Newspapers are also the only busi- ness specifically mentioned and given protection in the U.S. Constitution. That's because the Founding Fathers knew that a robust newspaper industry is essential to the success of America's democracy. Saving the local, free press is critical and cannot wait — the time for action is now. Frank Blethen is publisher of The Seattle Times and the great-grandson of the 126-year-old company's founder. This article was first published in The Seattle Times. Saving the local, free press is critical and cannot wait — the time for action is now.

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