NewsBeat

February 2023 NewsBeat 2 Conference registration: Best deal anywhere – $299 for 4 attend- ees ($74.75/person) and $69 per person for 5th attendee and all others from same company. (Compare to America's Newspapers Mega Conference where the least expensive rate is $495 per person!) The value proposition: Conference workshops will focus on critical areas including, developing connec- tions, establishing relationships, driving engagement, and retention. As newspa- per leaders work to navigate hybrid teams, hire, and retain workers in a challenging job market, develop strong corporate cul- tures, and establish solid internal strategies to drive innovation, they need to foster strong, engaging relationships with em- ployees, readers, and advertisers. Join your colleagues in Albany March 31st and April 1st at the Albany Hilton for NYPA's always inspiring spring conference and trade show. It's your chance to re- connect, revitalize, and recharge. Register today! Details including speakers and their topics, and registration materials at www. nynewspapers.com – 2023 Spring Confer- ence. We can't wait to see you! try's self-anointed "tech guru" takes on advanced photo editing, color correction in Photoshop, ad design, Adobe InDesign, Acrobat, newspaper redesign and more. Steve Gall – "Simplifying digital" Jeremy Caplan – "50 crazy good tools for journalists" Matt Lindsay – "Trends and recommen- dations for 2023" Jacqui Banaszynski – "Enterprise stories that go beyond who, what and why." John Smok – "How to crack the TikTok nut." Rob Curley – "The virtuous cycle – how a community grows when it works together." Jean Hodges – "Journalism collabora- tions" Tyson Bird – "Help – My traffic has fallen and I can't get it up." AND, Tom Hallman, Al Getler, William Lewis, Charity Huff, Diane Ciotta, Julian Pla- cino, Martha Ortiz, Jack Marshall, Michelle Allen, Stefanie Friedhoff, Terry Williams, Mike Schuh, Adriana Lacy and David Cohen. 61 BEST EVER WORKSHOPS CONDUCTED BY THE BRIGHTEST MINDS IN THE INDUS- TRY! 400+ BETTER NEWSPAPER CONTEST AWARDS 25+ TRADE SHOW EXHIBITS BROUGHT TO YOU BY LEADING INDUSTRY SUPPLIERS P lease plan to join your friends and colleagues March 30 and April 1at the Hilton Albany for NYPA's BEST EVER Spring Conference and Trade Show. NYPA's spring conference and trade show provides a great forum for frontline news- paper leaders to share ideas and innovative solutions, to recognize needs, opportuni- ties, and new possibilities. The conference provides a chance to be inspired by peers who think differently, to share successes, and to be exposed to ex- citing new perspectives. Staying agile and staying ahead requires new thinking. Creating quality content, improving user experience, identifying new revenue streams, increasing print and digital sub- scriptions, navigating a hybrid workforce, monetizing video – the list goes on, but so does the list of industry experts who will be on hand to share their experience and expertise. Here is a snapshot of what's on tap: Joe Mathes – "How to build a $1M+ digi- tal ad business without sacrificing print." Kelly Wirges – "Developing a customer experience strategy to increase sales and retention." Kevin Slimp – the newspaper indus- CLIP & SAVE A NEWSLETTER FOR NEW YORK'S COMMUNITY NEWSPAPERS Published by the New York Press Association 621 Columbia Street Ext., Suite 100, Cohoes, NY 12047 518.464.6483 • 518.464.6489 fax • www.nynewspapers.com Editors - Michelle K. Rea and Judy Patrick Mark your calendar Sunshine Week, March 12-18 Thursday, March 30, 2023 2:30 p.m : NYPA, NYPS and Foundation board of directors meetings Albany Hilton Hotel Friday and Saturday, March 31-April 1, 2023 Spring Conference and Trade Show Albany Hilton Hotel NewsBeat By MICHELLE REA Full slate of industry experts coming to NYPA's Spring Convention & Trade Show Did you know that NYPS underwrites the registration fees, saving attendees hundreds of dollars per person? ....that NYPS underwrites the cost of all meals, saving attendees even more money? ....that NYPS underwrites the cost of the Friday night gala, enabling all to enjoy the ultimate networking event? In 2023, NYPS will contribute more than $80,000 to underwrite the spring conference, to make it not only affordable, but the BEST DEAL EVER!

• Cover