www.negociosnow.com
18 March 2023
Age:31
Title: Founder
Organization: CASHDROP
Ruben Flores-Martinez, an im-
migrant from Mexico, saw the
reality of setbacks Latinos face.
At age 13, Flores-Martinez
and his family immigrated to
the states from Guadalajara,
Mexico. Flores-Martinez had
many scholarships to attend di-
fferent universities, but couldn't
due to his immigration status.
He began watching You-
Tube videos on coding and
taught himself how to build
websites and mobile apps. A
few years later, he successfu-
lly founded CASHDROP , a
point-of-sale and online or-
dering platform with zero
merchant fees, and joined the
1% of Latino founders who are
venture-backed. CASHDROP's
product and mission attracted
investors that include Harlem
Capital, Cyan Bannister, Scott
Belski, Valor Equity Partners
and David Grutman.
Flores-Martinez's story has
placed him in Forbes 30 Under
30 and Crain's 40 Under 40,
and the CASHDROP founding
story has become a case study
at Harvard Business School.
Ruben Flores
Martinez
Founding
a new
financial
service
WORDS OF WISDOM:
"W
e live in one of the most
important periods in history
for our community. It is time for
every single Latino to realize this
and become empowered by it."
