www.negociosnow.com
32 March 2023
Age: 37
Title: Vice President of Sales
Organization: Comcast
In her role, Martinez over-
sees the company's 36 Xfinity
stores, indirect retail, sales
operations, third-party bran-
ded partner retail, and multi-
dwelling units throughout the
Comcast greater Chicago re-
gion, which includes Illinois,
northwestern Indiana, and
southwestern Michigan.
Martinez began her career
in the consumer electronics
industry and rose through the
ranks at large big-box retailers.
Since joining Comcast in 2013,
Martinez has served in an
array of roles, the latest being
senior director of retail. In that
job, she and her team led the
company's retail transforma-
tion in the region, developing
and maturing some of the
company's first local Xfinity
retail stores and contributing
to the company's national re-
tail operations and processes.
Martinez has served on the
board of the Computing Tech-
nology Industry Association, is
a member of Women in Cable
Telecommunications, and ser-
ves as the executive sponsor
for Greater Chicago Unidos,
an employee resource group
providing leadership oppor-
tunities, professional develop-
ment, and service to multicul-
tural communities. A native of
Chicago's Little Village neigh-
borhood, Martinez and her
family live in Chicago's west
suburbs.
WORDS OF WISDOM:
"W
hat we do matters.
Regardless of
industry, position, or
background, we can touch
the lives of others. That
realization gives power to
how you show up in all you
do."
Lisette Martinez
Spreading
technology
in the Midwest
