www.negociosnow.com
March 2023 25
Making
space for
creators
Johanna Lara
WORDS OF WISDOM:
"W
hat we know matters, but who
we are matters more."
Brené Brown
Age:38
Title: Head of Sales Strategy
and Programs
Organization: Google/YouTube
Johanna Lara is a media and tech
executive focused on building
teams and systems that deliver
compounding growth for organi-
zations. Currently, she is the head
of sales strategy and programs
for YouTube BrandConnect, res-
ponsible for developing strategic
programs between advertisers
and global content creators. In
her role, she oversees partnership
deals and revenue operations to
increase monetization for crea-
tors on the platform. Her exper-
tise in TV, digital, and social mar-
keting helps top agency partners
and clients drive ROI and structu-
res full-service capabilities.
With over a decade of in-
dustry experience, Lara spent
time in various sales and mar-
keting roles at premiere media
conglomerates such as NBCU
Comcast, Univision Commu-
nications, and CBS Television
stations, advancing partner bu-
siness objectives, negotiating
commercial deals, and accele-
rating growth.
Lara is a co-founder of Lati-
nos in Tech Chicago, working to
empower Latino leaders in the
space. She also serves as a co-
chair for the equity, inclusion,
and belonging committee at
She Runs It, infusing inclusion
into programs and fostering
community among its mem-
bers. She is committed to the
advancement of underrepre-
sented talent through mento-
ring the next generation of lea-
ders within both organizations.
She holds a bachelor's degree
from the University of South
Florida and a certificate in stra-
tegic execution from Harvard
Business School Online. In her
second job as mom, Lara enjoys
spending time with her hus-
band and 3-year-old son while
maintaining her dedication to
health and wellness.
