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one-tenth of California's may make some hesi- tate, others are tuned in to the state's growing economic and cultural diversity. Even beyond the obvious draws of wide- open spaces and no income tax, Nevada's four-season climate, thriving economy and diverse lifestyle offer- ings catch the attention of people ready to plant roots here. It's a trend witnessed firsthand by Ken and Darci Hendrix, the owners of Jenuane Communities, which is selling at nine new- home communities in Northern Nevada. "The work-from- home lifestyle is impor- tant everywhere these days, but out here in Northern Nevada, you're not stuck in your 8-by-8 room for eight hours," Darci says. "You can work outside and the new homes have all the tech a work-from-home person needs." Jenuane's new-build communities in both the Reno-Sparks area and Carson City offer good- size lots and easy access to everything from skiing to boating and entertainment. "Our Sierra Vista and Golden Mesa communi- ties are equidistant to these types of areas near Reno and Tahoe," says co-owner Ken Hendrix. "And the Golden Mesa homes average 1-acre lots. People are excited to have that kind of land with a brand new house." Given abundant land and the possibility for large lots, transplants to new homes in Nevada may even choose to keep a horse or chickens on their property. "Some people might have a corral and animals; others might have a large pool; covered patios; others might have gardens for homegrown produce or landscaping," Ken says. Just half an hour south of downtown Reno and within 10 to 15 minutes of Tahoe's world-class ski resorts and many quaint West- ern towns, Carson City is also drawing transplants who appreciate elaborate trail systems, lake trail hiking, hunting, fishing and snow sports. Jenuane's communi- ties here include The Ridge, The Ascent and The Village South, all in the Valley Knolls master- planned development. The neighborhoods serve a growing set of buyers who see the benefits of Nevada living a bit more removed from the bigger cities, but still close to every lifestyle feature they need. There, Darci says, buyers hail from Cali- fornia as well as Texas, Arizona and Washington state. Many of them, she says, are first-time homebuyers. "In the same neigh- borhood you might have an equal amount of millennials as buyers who are downsizing," she says. "When we built a community of three- story townhomes, for example, we thought we'd be selling to the younger generation. But a good portion of buyers were established profes- sionals who were consid- ering retirement with an active lifestyle." In addition, for those who are continuing to build their careers, Ken points out that the Tahoe region is a true indus- trial center, with Reno in Washoe County serving as a tech and industry hub and an airport serv- ing most U.S. cities. Year-round activity in Carson City "Douglas County is a seat of economic growth and Carson City and Lyon County both have easy access to these employment centers within a 15- to 20-minute drive," Ken adds. Nevada's capital city, Carson City, is nestled in a valley surrounded by mountains and just 30 minutes from both Lake Tahoe and Reno. The Carson City Cham- ber of Commerce says that while the area has enjoyed dynamic growth, it manages to maintain a unique personality blending the old and the new. For instance, a week- end trip to Carson City at any time of year will reveal the area's year- round snow or sun recre- ation; museums; thriving arts; good schools; excel- lent shopping; historic charm; and diverse dining options. Carson City even enjoys a reputation as a golfing mecca; a rich cultural enclave with an annual jazz festival; and the home of a burgeon- ing winemaking and craft beer brewing scene. Continuing the good life in California West of these parts of Nevada, California's El Dorado County touches a large swath of Lake Season from page 1 See SEASON Pg 4 Photo courtesy of Jenuane Communities At The Ridge, part of Jenuane Communities' new Valley Knolls master plan in Carson City, modern design and amenities blend with the scenic setting. Photo courtesy of Lennar Sacramento Lennar Sacramento communities feature on-site amenities and are just a short drive from the Sierra Foothills wine regions, including Batia Vineyards in Placerville. S2 BAY AREA NEWS GROUP 001 Advertising Section SUNDAY, MARCH 5, 2023