www.negociosnow.com
38 October 2022
Getting
His Shot
Age: 32
Title: Founder
Name of Organization: Victor
Prado Studio
Victor Prado is a professional
studio photographer and di-
rector based in New York City.
He has a diverse background
of influences having grown up
in Mexico City, Spain, Argen-
tina, and the US. His interest
in photography began in high
school, and after graduating
from the Rochester Institute of
Technology, where he majored
in visual media, he moved to
New York City in 2012.
He joined New York Ma-
gazine as their sole in-house
photographer soon after, whe-
re he developed his studio
work further. He launched his
freelance photography career
after, where he worked with
editorial clients from GQ to
New York Times Magazine. In
addition, he expanded into
advertising work, working
with brands such as L'Oreal,
Estée Lauder, Olay, SkinCeu-
ticals and Shiseido, among
many others.
Drawing inspiration from
art, design, and architecture in
his work, clients and brands
are drawn to his aesthetic and
lighting expertise. He is passio-
nate about continuously learning
and experimenting with new te-
chniques in his work. Based out
of his studio in Midtown Man-
hattan, he uses state-of-the-art
photography and robotic video
technology to create relevant and
unique work for brands.
Víctor Prado
WORDS OF WISDOM:
"F
ollow your passion, work hard,
be kind, have grit, and never
give up".
