www.negociosnow.com
October 2022 15
Age: 32
Title: Senior Manager
of Partnership Marketing
Name of Organization: New
York City Football Club (NYCFC)
Lina Cruz is the senior mana-
ger of partnership marketing
for the New York City Football
Club. Before joining the soc-
cer club, she was the New York
Yankees' manager of multicul-
tural affairs. As such, she ser-
ved as the Yankees in-house
resource on all Latino/multi-
cultural matters for more than
9 years. Cruz also served as one
of the board members for the
New York Yankees Foundation,
which provides assistance for
organizations located in the
Bronx and surrounding areas.
In her role as manager of
multicultural affairs, Cruz
supported the Yankees in their
ongoing commitment to being
a productive member of the
community. Additionally, Cruz
was the point person for the
Yankees' Spanish-language
radio broadcasts, TV, digital,
print and social media sites,
the latter of which experien
-
ced more than a 20% growth
per year since 2016. A native of
Colombia and resident of New
York, Cruz has been recogni-
zed by various organizations
for her work in the community
and sports.
Lina graduated with an
A.S. in business management;
a B.S. in public affairs and
psychology; an M.A. in corpo-
rate communications and has
certificates in translation and
interpretation and in Sports
Industry Essentials.
In addition to her accom-
plishments in the sports in-
dustry, Lina is the founder of
TOP Multicultural, a company
that provides marketing/con-
sulting services, as well as the
host of Linitalks, a podcast
that aims to empower, edu-
cate and inspire others. She
is a woman of many hats that
believes in the power of hard
work and dedication.
Lina Cruz
WORDS OF WISDOM:
"N
ever underestimate the
value of an opportunity and
always be prepared to embrace it"
Marketing
Partnership
Manager
