www.negociosnow.com
October 2022 13
Award-
Winning Media
Professional
WORDS OF WISDOM:
"I
n the words of famed TikToker
Kierra Lewis – "Be delusional"
Be delusional in everything you do,
in your self-belief, in your goals,
in everything. Don't let anyone
or anything stop you from believing
and achieving your greatest hopes
and dreams".
Age: 34
Title: Vice President, Digital
Partner Solutions
Name of Organization: Univision
María del Pilar Casal is an
award-winning media profes-
sional with over a decade of
experience connecting brands
and consumers.
Currently Vice President,
Digital Partner Solutions at
TelevisaUnivision, María del
Pilar leads branded content
and digital partnerships for
Univision's advertising clients.
In this role, she is responsible
for driving revenue via inno
-
vative social, digital media,
and streaming campaigns that
connect brands with hispanic
consumers in language and in
culture.
Prior to her current role,
María del Pilar held key roles
in TelevisaUnivision's content
and editorial operations whe
-
re she spearheaded projects
including the network's social
media strategy for novela and
award show programming.
Before joining TelevisaUni-
vision, María del Pilar held ro-
les at L'Oréal, G.S. Schwartz &
Co., and others, leading com-
munications and social me-
dia strategy for clients in the
CPG, Fashion, and Healthcare
industries. Across her diverse
experience, she has worked to
deliver unique and compelling
advertising experiences for
audiences across traditional
and emerging platforms.
María del Pilar is passio-
nate about empowering those
around her and enjoys spen-
ding her time sharing her ex-
perience and knowledge with
her community.
María del Pilar
Casal
