S P R I N G | S U M M E R 2 0 2 2 NORTH BAY WOMAN 17
the pandemic that continues to gain traction. It's also very
popular among social media influencers on Instagram and
TikTok.
"Picnics are very popular on TikTok and people are
loving being able to stay outside and enjoy the safety
of individually boxed meals," Tanzer said. "We're often
asked for custom items people see on social media and
on our accounts, including thematic sugar cookies, cake
jars, mimosa bars and special furniture like wicker chairs
and lace tents."
Kim Clarke, owner of Celebrations of Marin in Novato,
said the influence of social media is undeniable when it
comes to the balloon arrangements she creates for ba-
by-welcoming festivities. Large balloon installations with
Above and left:
Picnic Potential
coordinates an
outside baby shower.
Clockwise from
upper right: A Picnic
Potential food and
drink station and
outdoor baby
shower lunch;
38 North Design Co.
arranges a classy
dessert station.
– Photos courtesy of
Picnic Potential,
38 North Design Co.
